Associate Brand Manager, Korbel

Freixenet Mionetto USA•White Plains, NY

72d•Hybrid

About The Position

Bring an iconic American sparkling wine brand to life where it matters most—in market. As Assistant Brand Manager, you will support Korbel’s brand strategy into high-impact commercial programs that win at retail and on-premise, driving distribution, visibility, and velocity across channels. This role sits at the intersection of brand and sales, blending strategic thinking, financial discipline, and creative execution to deliver measurable growth. The Assistant Brand Manager supports the development and execution of commercially impactful trade and below-the-line (BTL) programs that bring Korbel’s strategy to life across retail and on-premise channels. This role partners closely with Sales, COE Trade Marketing, Finance, and Operations to ensure brand initiatives are executed on time, within budget, and with measurable results. The ABM will assist in the development of trade programs, partnerships, and activations, while supporting innovation commercialization and maintaining strong budget oversight. This is a brand-first role with a strong commercial orientation, offering exposure to both strategic planning and in-market execution.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
2-3 years of experience in brand management, CPG marketing, or beverage industry.
Demonstrated experience developing and executing trade or BTL programs.
Some experience managing marketing budgets and tracking ROI.
Exposure to innovation launches and cross-functional commercialization.
Strong analytical, organizational, and project management skills.
Ability to balance structured execution with creative problem-solving.
Willingness to travel for market visits and key activations as needed.
Brand-first thinker with strong commercial instincts.
Highly organized and detail-oriented with disciplined follow-through.
Comfortable working cross-functionally
Analytical mindset with ability to translate data into action.
Creative streak with interest in generating activation ideas grounded in brand strategy

Responsibilities

Support to develop and execute BTL programs that support brand priorities and drive in-market impact.
Translate brand strategy into scalable trade programs in partnership with COE Trade and Sales.
Support to build annual marketing calendars aligning brand initiatives, sales priorities, and distributor programming.
Develop sell-in materials, activation toolkits, and promotional assets to support key initiatives.
Monitor distribution, display support, and velocity performance to optimize programming.
Identify and develop partnership and sponsorship opportunities aligned with Korbel’s brand positioning and commercial objectives.
Support planning and execution of select events, sponsorships, and experiential activations.
Coordinate vendor relationships, contracts, and execution timelines.
Ensure all activations align with brand standards, compliance requirements, and budget parameters.
Deliver post-program recaps including ROI analysis and performance insights.
Support end-to-end commercialization of new product launches in partnership with Operations and Sales.
Assist with innovation timelines, launch workbacks, and cross-functional coordination.
Create and coordinate launch toolkits
Track launch performance and recommend optimization strategies.
Support A&P budgets, tracking spend against forecast.
Prepare monthly budget summaries and performance reporting
Identify opportunities to improve spend efficiency and maximize return.
Partner closely with COE Trade Marketing to ensure clear role alignment and seamless execution.
Collaborate with Sales and distributor partners to support market-level activation.
Work cross-functionally with Creative, Digital, and PR teams to amplify initiatives.