Associate Brand Manager, Josh Cellars & Josh Cellars Reserve

W J DEUTSCH & SONS LTD•, CT

1d•Hybrid

About The Position

Deutsch Family Wine and Spirits (DFWS) is seeking an Associate Brand Manager to support the industry-leading Josh Cellars brand. This role, based in Stamford, CT, offers flexibility for those in the NYC area, requiring approximately two days per week in the office. Reporting to a Senior Brand Manager, the Associate Brand Manager will be instrumental in developing strategic brand plans and executing marketing programs. The primary objective is to drive awareness, brand love, and loyalty among current and prospective consumers. A strong understanding of media is essential, as the role involves significant contribution to the development and execution of Josh Cellars' multi-million-dollar annual media plan.

Requirements

BS/BA degree, preferably in Marketing or Communications
Minimum 2+ years of marketing/industry experience
Strong analytical skills
Experience in syndicated data (IRI) preferred
Ability to hold self and others to the highest standards of quality in marketing activity creation and execution
Ability to operate with significant autonomy and influence
Excellent command presence and polished active listening skills
Excellent written and verbal communication skills, including strong presentation skills
Ability to function effectively in a fast-paced, multi-faceted business environment
Strong strategic and decision-making skills
Ability to take initiative, develop, and seek out creative and innovative ideas
Strong interpersonal skills and ability to interface effectively at all levels within the organization and outside the company
Understanding of financial P&L and budget management
High level of proficiency in Microsoft Excel and PowerPoint

Nice To Haves

MBA preferred

Responsibilities

Support the Senior Brand Manager in developing and executing Josh Cellars' annual media plan, covering digital platforms like Hulu, Netflix, HBO Max, YouTube, Instagram, and TikTok.
Contribute to the creation of custom creative units for media partnerships and placements, ensuring brand messaging clarity and adherence to the Josh Cellars brand aesthetic.
Act as the primary day-to-day contact with the external media agency, consolidating team feedback, overseeing campaign trafficking, managing project deadlines, facilitating meetings, and handling budget/invoicing.
Participate in marketing mix analysis, collaborating with the media agency, internal cross-functional teams, and the brand team to assess media efficiency and effectiveness.
Stay informed about media innovation, proactively identifying and presenting new platforms, buying methods, creative opportunities, or targeting capabilities to the team.
Contribute to the development and execution of the Josh Cellars annual marketing plan, encompassing advertising, media promotion, events, PR, influencers, new product development, and budget management.
Participate in internal brand team presentations.
Work closely with the Senior Brand Manager on Josh Cellars' above-the-line communications campaigns, including agency briefings, content development, and execution.
Analyze Josh Cellars sales data, activity evaluations, and brand research to derive actionable business insights for annual brand planning and performance reporting.
Assist in managing the Josh Cellars brand budget, including coding and entering invoices.
Serve as the day-to-day contact for the Josh Cellars brand founder, managing his event participation, processing product requests, and addressing miscellaneous inquiries.
Fulfill administrative needs for the Josh Cellars team as they arise.