Associate Brand Manager - Adult Nutrition - Columbus, OH

Abbott • Columbus, OH

1d • $78,000 - $156,000 • Onsite

About The Position

This Associate Brand Manager works out of our Columbus, OH location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help get the nutrients they need to live their healthiest life. The Associate Brand Manager for Ensure® Delivery plays a critical role in driving business performance through ownership of national promotion strategy and the weekly consumption process. This role leads the development and execution of national promotional programs, ensuring alignment with brand objectives and continuous optimization of performance. In addition, the Associate Brand Manager leads the weekly consumption process and reporting, synthesizing data into actionable insights, identifying growth opportunities, and informing strategic decision-making to enhance overall business performance. Success in this role requires strong collaboration and communication with cross-functional stakeholders and external partners to effectively execute brand strategies and deliver sustained business growth.

Requirements

• BA/BS Degree in Marketing, Analytics, and/or related field.
• 2+ years of marketing experience in consumer packaged goods and/or healthcare/OTC products industry.
• Strong analytical skills, including business, budget, and financial analysis, with the skills to develop recommendations and to tell a story using data.
• Demonstrated leadership ability including proven success in managing multiple projects and priorities simultaneously including new product launches.
• Strong communication and presentation capabilities with the ability to clearly, concisely, and confidently articulate strategies to a diverse audience of peers, senior leadership, and external partners.
• Ability to collaborate with cross-functional teams to attain business objectives.
• Advanced level PC skills to include Word, Excel, and PowerPoint.

Nice To Haves

• MBA preferred due to the business complexity and strategic focus of the position.
• Experience working with retail customers and sales organizations.
• Experience with business performance analysis and reporting, specifically leveraging Nielsen retail data.
• Knowledge of retail channels including Food, Drug, Mass and eCommerce.

Responsibilities

• Lead the strategy, development, and execution of national promotional programs (e.g., FSIs, digital coupons), ensuring alignment to business objectives.
• Own performance against spend commitments and optimize plans through ongoing in-market evaluation to maximize ROI and brand impact.
• Own and lead the weekly Ensure® consumption and forecasting process, delivering comprehensive reporting on performance vs. goals.
• Analyze key business drivers, competitive dynamics, and market trends; synthesize data (e.g., Nielsen retail data) into actionable insights and strategic recommendations.
• Proactively identify opportunities and risks across both national promotions and consumption performance.
• Develop contingency plans and data-driven recommendations to exceed business commitments, and influence alignment with senior leadership.
• Partner cross-functionally with internal stakeholders (e.g., sales, finance, insights) to monitor consumption, track promotional effectiveness, and assess market indicators.
• Leverage insights to inform brand strategy and drive data-driven decision-making.

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement
• The Freedom 2 Save student debt program
• FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level