Associate Account Executive
About The Position
GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts. With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more. At GroundTruth, we believe that innovative technology starts with the best talent and have been ranked one of in 2021, 2022, 2023, & 2025! We are looking for a highly motivated, adaptable, and data-minded Associate Account Executive to join our NYC sales team. This is a unique, fast-track hybrid role designed for a junior seller who wants the best of both worlds: immediate exposure to high-level strategic selling and a foundational seat at the table in driving our new business engine. When team members are out, you will step up as the primary resource to cover sales responsibilities during high need times like leave of absences, holiday, and other high volume sales moments. You will be managing established, mature books of business and responsible for supporting the Managing Director as well as the Account Manager on the book of business. When the team is fully staffed, you will pivot to a strategic support and business intelligence function, helping map out our highest-value prospects, executing data-matching projects, and assisting with high-volume RFP spikes.
Requirements
- 1–3 years of experience in sales or sales adjacent roles (closing, pitching, or high-level relationship management preferred; moving beyond standard SDR/outbound-only work).
- Experience with or a strong willingness to learn sales intelligence tools (e.g., Winmo, Salesforce, LinkedIn Sales Navigator) for deep-dive manual research.
- A "no task too small, no challenge too big" mindset. You are equally energized by pitching a major client and doing the data work behind the scenes to find the next major client.
- Exceptional written and verbal communication skills, with the maturity to interface with large-scale, established books of business.
Responsibilities
- Act as the primary, seamless point of contact for established, mature, and large-scale client accounts during designated team leaves of absence.
- Assist clients in client responses, RFP answers, client meetings and providing high-touch strategic recommendations to maximize their success.
- Partner with Account Executives during high-volume RFP seasons and peak holiday windows to ensure rapid, high-quality turnarounds.
- Drive the data strategy for a critical new business project by conducting deep-dive research in Winmo and internal tools to map brand prospects to their agencies and leverage existing leadership connections.
- Build highly targeted, actionable lead lists and source market intel to help the sales team prioritize our highest-value, most engageable prospects.
- Analyze and assess the growth and revenue potential of incoming inbound clients and new prospects.
Benefits
- Fully-paid medical premiums for employees
- 401(k) employer match
- Generous parental leave
- Wellness and gym reimbursement
- Family and pet expense reimbursement
- Education and coaching reimbursement program
- Daily lunch credit when working in-office
- Fully stocked snacks and beverages in-office
- Option for mobile phone reimbursement or separate company phone
- Equity analysis to ensure fair pay
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
