Associate Account Executive

The Walt Disney Company • Santa Monica, CA

8d • Hybrid

About The Position

The Associate Account Executive (AAE) key role is to provide sales support for Account Executives (AE) within Disney Entertainment. As the right hand of the AE, the AAE focus is to grow revenue by generating new business, retaining existing clients, and growing business across both multimedia and addressable products in the Disney portfolio of properties including: ABC, Disney, ESPN, Hulu, Freeform FX & Nat Geo, and domestic broadcast television networks. While all AAEs are empowered to drive both addressable and multimedia revenue , the allotment of sales focus against each is left to the guidance of the local management team. As a rising sales lead, the AAE is expected to understand key sales drivers for the total business (multimedia & addressable) and will drive accountability & clarity of account ownership within allocated customer relationship management platforms (ex. salesforce) for both the AE & AAE . This role will sit with our Local Strategic Partnerships team, and will focus on prospecting, cold calling and generating net new business across our local-market portfolio. This is inclusive of the ABC Owned Stations, cross-portfolio geo-targeted streaming, unwired linear tent pole campaigns and more.

Requirements

• 4+ years of relevant experience
• Experience within Linear and/or Digital platforms
• Demonstrate proficiency in media math and analysis
• Ability to manipulate data for analysis and presentation

Nice To Haves

• Proven strategic thinker with the ability to analyze data and translate it into specific and measurable tactics, actions, and outcomes
• Problem solver with the ability to collaborate and work across functions
• Understanding of how our clients set priorities and performance goals, and how we can align our product portfolio to best fulfill those needs
• Excellent written, verbal and interpersonal communication skills
• Exceptional organizational and prioritization abilities
• Ability to multi-task, make decisions and manage at entrepreneurial speed

Responsibilities

• Coordinates marketing & planning to answer RFP’s, create pitches and respond to marketing briefs with sales comm, insights and marketing solutions teams.
• Understands the total book of business (linear & digital) to identify new opportunities for their clients before an RFP is delivered.
• Partners with Insights team to develop & coordinate qualitative information associated as part of pre-sale planning and deck completion.
• Delivers white glove customer service to its clients/agency, working with marketing, ad opps and research teams to ensure that the campaign elements are delivered on in full.
• Facilitates preparation of deal memos & coordination of “Playbooks” for larger campaigns.
• Leads weekly agency status calls or emails on ratings/reporting on campaigns.
• Coordinates with ad opps on liability and campaign delivery to ensure revenue is recognized.
• Checks plans are booked in the system, confirmed schedules, alignment on CPMs and ensures all the sponsorship elements are getting executed.
• Works alongside the AE to ensure that a renewal of the deal is likely and/or that the client will want to continue to do business with DMED.
• Coordinates with the sales comm & marketing teams on all recap sites/decks, as well as with research on any custom studies, EDO results or reporting.
• Organizes pulling of video clips to be shared with the agency and providing topline success stories.
• Builds relationships with clients & agencies: for AAEs assigned to holding companies - agency investment teams; for AAEs assigned to categories - agency strategy/planning teams (DSPs and SSPs as required).
• Gains insight into customer needs and translates those into sellable opportunities.
• Acts as a resource for AE’s regarding available opportunities across all media types in the Disney portfolio.
• Analyzes current state of linear business to identify and recommend digital opportunities.
• Leverages deal expertise to proactively recommend optimized inventory solutions.
• Creates and delivers powerful and persuasive presentations to clients.
• Prepares proposals and responds to RFP’s with a high degree of professionalism, quality, and timeliness.
• Prepares and delivers both pitch and wrap up decks for pre and post campaigns.
• Acts as Chief POC in securing client assets and getting mock-ups approved for upcoming campaigns.
• Compiles weekly and quarterly sales and client status reports.
• Tracks all meetings, closed deals & clients on a weekly basis.
• Collaborates with DAS category vertical teams for insights to help grow business.
• Partners with and coordinates Sales Planners for sports, broadcast, entertainment streaming, social and digital deals.
• Partners with other DAS teams (ex. marketing, research, operations) for RFP requests and campaign implementation.
• Prospects, identifies and qualifies new clients for our various portfolios.
• Stays current on video advertising trends and innovations.
• Provides industry and competitive updates by staying active & well read on trades; also responsible for surfacing relevant articles & topics to AE and team when appropriate.
• Contributes to a positive culture of inclusion, and upholds the values of DAS.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed