Assisted Living Sales Counselor

Westminster Communities of Florida • Orlando, FL

6d • $35 - $41 • Onsite

About The Position

The Assisted Living Sales Counselor works in Marketing & Sales and is responsible for internal and external sales and occupancy for Assisted Living and, in certain circumstances, Memory Support. The role manages the community’s Assisted Living sales process, provides information to prospective residents and families, coordinates assessments and follow-up, and works to meet or exceed sales metrics. The counselor maintains relationships with referral sources and community partners, supports residents and families through the sales and admission process, and helps develop and implement the strategic marketing and sales plan.

The position is full-time, Monday through Friday, 8:00 a.m. to 5:00 p.m. It is based at Westminster Towers, a life plan community in downtown Orlando. The organization notes its Joint Commission accreditation and recognition for excellence in senior care. Westminster describes its environment as supportive and mission-driven, with a culture based on teamwork, communication, accountability, and quality.

Requirements

• Bachelor’s degree in a health-related field or marketing, with at least two years’ experience.
• At least one year of experience in health care marketing and/or Assisted Living sales, case management, or long-term care.
• Ability to manage one’s schedule, handle multiple tasks efficiently, and independently initiate problem resolution.
• Ability to maintain accurate daily data in customer relationship management software.

Nice To Haves

• Working knowledge of Medicare, Medicaid, and managed care protocols in a long-term care market is preferred.

Responsibilities

• Manage the community’s Assisted Living sales process and provide community-related information through personal visits, assessment coordination, and follow-up.
• Meet or exceed company sales metrics and guide prospective residents through inquiries, tours, and the closing process, including engagement with external community partners and referral sources.
• Work with the team to provide residents and families with information needed to support satisfaction and positive customer relations.
• Manage one’s schedule and complete multiple tasks in a timely and efficient manner.
• Independently initiate steps toward efficient and effective problem resolution.
• Communicate regularly with the Director of Sales, Executive Director, Corporate Director of Sales (AL/MS/NC), and Nursing Care management team regarding bed availability, as appropriate.
• Communicate with all sub-acute and Return to Home referrals in a timely and appropriate manner, with the goal of converting them to Assisted Living depositors.
• Complete timely follow-up on tours, leads, and open inquiries in accordance with company expectations.
• Ensure the admission packet is completed by the incoming resident or responsible party and executed by the Executive Director and/or Health Services Administrator.
• Conduct external marketing to referral sources, including hospitals, physicians, future residents, family members, and community partners.
• Maintain accurate daily data entry in customer relationship management software.
• Participate in creating the strategic Assisted Living marketing and sales plan and implement and manage that plan.
• Complete the weekly Lead Status and Available Inventory Update.
• Achieve the stated minimum activity levels: three sales per month, eight connected prospective resident calls per day, two connected referral source calls per day, five prospective resident appointments per week, and three referral source appointments per week.
• Implement quarterly family/prospect lead-generating referral events or efforts and quarterly professional referral-source lead-generating events or efforts.

Benefits

• Competitive pay and benefits.
• Paid time off is listed among the benefits for part-time positions; the posting directs applicants to Westminster Communities of Florida’s Career Benefits page for more information.
• Professional growth and career development support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level