Assistant Vice President - Spirits

Nike Communications, Inc.New York, NY
$120,000 - $130,000Hybrid

About The Position

Join our Spirits team as an Assistant Vice President based in our New York office! Dive into a dynamic role! Your chance to fuel the creative spirit starts here!

Requirements

  • At least eight years of experience in public relations and media relations.
  • Experience mentoring and managing clients, account leaders and their teams, showcasing the ability to nurture talent and foster growth within a team environment while also managing large events/programs.
  • Possesses an in-depth understanding of the media landscape and the lifestyle, spirits, luxury and entertainments industries. Demonstrates a proven track record of delivering high-quality stories across various media platforms, highlighting effectiveness and impact in securing feature story coverage, and successfully leading team members to secure high-level coverage.
  • Cultivates and maintains genuine relationships with top media outlets, social editors, and VIPs, fostering trust and mutual respect. Your ability to connect with others strengthens our network and enhances our clients’ reputation.
  • Embraces opportunities to travel for work-related events or meetings, allowing for engagement and collaboration across diverse settings.
  • Exceptional written, verbal, and interpersonal communication skills online and in-person.
  • Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
  • Ability to thrive in a dynamic workplace, showcasing adaptability and resilience.

Responsibilities

  • Serves as the strategic point of contact for clients in areas including creative and strategic 360 campaign development, brand reputation management and partnering with digital leads on influencer engagement strategies, while guiding day-to-day team leads in their client leadership.
  • Partners with the Vice President and other agency partners, as needed, overseeing all global and US brand activations and big picture programming planning and execution.
  • Leads brand collaboration, event strategy, and partnership initiatives with innovative thinking, leveraging robust talent recommendations and relationships to drive impactful campaigns and events. Ensures seamless integration with client objectives and brand identity for maximum effectiveness.
  • Helps team continue to build and strengthen relationships with national media. Support by occasionally securing earned media placements in top outlets and new media platforms, focusing on marquee thought leadership and brand feature stories that enhance brand visibility and credibility while advising account teams on their pitching efforts and targets, and keeping them on track to meet client KPIs and grow in their skills.
  • Supports the growth and advancement of multiple account teams through mentoring, development, and retention efforts.
  • Proactively identify new business leads and opportunities, developing proposals and presentations to secure new client partnerships.
  • Manages the financial performance of their teams, holding them accountable for time and budget management for clients.

Benefits

  • Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
  • Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
  • Enjoy 15 vacation days, with an extra day off on your birthday month
  • Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
  • Summer Fridays offer shorter work hours from Memorial Day to Labor Day
  • Benefit from 12 weeks of paid parental leave and formal policies to support working parents
  • Receive business line, or have personal phone number covered on agency plan
  • Company provided laptop and accessories, along with IT support
  • Potential for discretionary end-of-year bonuses
  • Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
  • A variety of specialized employee resource groups, DEI programming and other initiatives
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