Assistant Store Manager

Boot Barn • Vestal, NY

14d • $19 - $22

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to cultivate and maintain an environment that supports Boot Barn’s Mission, Vision, and Values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager partners with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity.

Boot Barn describes its workplace as community-oriented and collaborative, emphasizing belonging, mutual support, listening, innovation, recognition, and inclusion. Partners are guided by the values of the West, with a vision to offer everyone a piece of the American spirit.

The role leads and develops store partners, supports selling and customer engagement, helps maintain merchandising and inventory standards, and assists with the store’s operational needs. It requires availability for varied shifts, including nights, weekends, and holidays, flexibility to work extended hours when needed, and up to 15% travel to support local stores.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts to meet business needs, including nights, weekends, and holidays.
• Flexibility with scheduling and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.

Responsibilities

• Lead partners in fostering a service and selling culture that exceeds customer expectations and builds long-standing relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
• Support continuous learning and partner training plans to improve operational and merchandising performance, and develop team members toward their career goals.
• Collaborate with the Store Manager to adapt to business needs and procedures, adjust store schedules, implement operational directives, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess and communicate localized customer needs to the Store Manager.
• Collaborate with the Store Manager to plan and execute volume-driving events involving outreach to the local community or market.
• Lead and coach associates in building customer engagement through B Rewarded Loyalty Programs and hold individuals and teams accountable for goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments while adhering to company visual presentation guidelines.
• Ensure markdown compliance and execution, and ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these areas.
• Complete opening and closing procedures to company standards and comply with the company’s Time and Attendance policy and procedures.
• Adhere to and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism in communication, attitude, and teamwork with customers, team members, corporate partners, and vendors, as well as quality work, attendance, and appearance.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate of $19.00–$22.00, plus selling incentives (SPIFFS) and a monthly store sales bonus opportunity.
• Merchandise discount: 50% off Exclusive Brands and 40% off third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree