Assistant Store Manager I

Tapestry•Pismo Beach, CA

18d

About The Position

Coach is a global fashion house founded in New York in 1941 and part of the Tapestry portfolio. The Assistant Store Manager partners with the Store Manager to drive sales performance, operational excellence, and team development. This role leads by example on the sales floor, delivers exceptional customer experiences, and upholds Coach service standards. The Assistant Store Manager adapts across roles and implements strategies that support the success of the brand and their own career growth. The position supports sales planning and performance, customer service, talent development, omni-channel and digital engagement, store operations, and communication with store, district, and corporate leadership. Duties listed are representative and are not exhaustive.

Requirements

At least 1 year of leadership experience in retail or service industries.
Strong customer focus and ability to thrive in a fast-paced environment.
Proven ability to inspire and motivate teams to exceed performance standards.
Excellent communication, problem-solving, and conflict resolution skills.
Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
Strong English language proficiency.
Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays.
Ability to lift at least 25 lbs. regularly and up to 50 lbs. occasionally, and to climb, bend, kneel, and maneuver around the sales floor and stockroom.
A combination of education and experience will be considered.

Nice To Haves

Luxury or fashion background preferred.

Responsibilities

Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
Recruit, onboard, and coach team members; foster a collaborative culture and build a talent pipeline aligned with the brand vision.
Support virtual shopping, clienteling, and customer data acquisition; use social media trends to enhance the customer experience.
Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.