Assistant Store Manager I

Tapestry•Round Rock, TX

About The Position

The Assistant Store Manager partners with the Store Manager to drive sales performance, operational excellence, and team development. The role leads by example on the sales floor, delivering exceptional customer experiences and upholding Coach service standards. The Assistant Store Manager adapts across roles and implements strategies that support the success of the Coach brand. The position supports sales planning and strategy, customer service, team leadership, omnichannel and digital engagement, store operations, and collaboration with store, district, and corporate partners. Duties listed are a sample and are not an exhaustive statement of all performance requirements.

Requirements

At least 1 year of leadership experience in retail or service industries.
Strong customer focus and ability to thrive in a fast-paced environment.
Proven ability to inspire and motivate teams to exceed performance standards.
Excellent communication, problem-solving, and conflict resolution skills.
Proficiency in Microsoft Office and retail systems; knowledge of omnichannel services and clienteling strategies.
Strong English language proficiency.
Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays (for EU).
Ability to lift at least 25 lbs regularly and up to 50 lbs occasionally, and to climb, bend, kneel, and maneuver around the sales floor and stockroom.

Nice To Haves

Luxury or fashion background preferred.
A combination of education and experience will be considered.

Responsibilities

Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
Create an inclusive, high-energy environment that meets Coach Service standards; promptly resolve customer issues and represent the brand in-store and in the community.
Recruit, onboard, and coach team members; foster a collaborative culture and build a talent pipeline aligned with the brand vision.
Support virtual shopping, clienteling, and customer data acquisition; use social media trends to enhance the customer experience.
Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.