Assistant Store Manager I

Tapestry•Hanover, MD

11d

About The Position

As an Assistant Store Manager at Coach, you partner with the Store Manager to drive sales performance, operational excellence, and team development. You lead by example on the sales floor, deliver exceptional customer experiences, and uphold Coach service standards. The role requires adapting across responsibilities and implementing strategies that contribute to the success of the brand. The Assistant Store Manager supports sales planning and category initiatives, monitors performance metrics, and adjusts strategies as needed. The role also includes recruiting and developing team members; supporting omni-channel services and clienteling; overseeing store operations, policies, scheduling, payroll, HR processes, loss prevention, visual merchandising, safety, and vendor relationships; and collaborating with store, district, and corporate partners. The position requires a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays. Physical requirements include regularly lifting at least 25 pounds, occasionally lifting up to 50 pounds, and climbing, bending, kneeling, and maneuvering around the sales floor and stockroom. The stated base pay range is $18.50–$38.25. Coach offers medical, dental, and vision insurance, 401(k), paid parental leave, commuter benefits, disability insurance, and tuition assistance.

Requirements

At least 1 year of leadership experience in retail or service industries.
Strong customer focus and ability to thrive in a fast-paced environment.
Ability to inspire and motivate teams to exceed performance standards.
Excellent communication, problem-solving, and conflict-resolution skills.
Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
Strong English language proficiency.
Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays.
Ability to regularly lift at least 25 pounds and occasionally lift up to 50 pounds; ability to climb, bend, kneel, and maneuver around the sales floor and stockroom.
A combination of education and experience will be considered.

Nice To Haves

Luxury or fashion background.

Responsibilities

Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
Create an inclusive, high-energy environment that meets Coach Service standards, promptly resolve customer issues, and represent the brand in-store and in the community.
Recruit, onboard, and coach team members; foster a collaborative culture and build a talent pipeline aligned with the brand vision.
Support virtual shopping, clienteling, and customer data acquisition, and use social media trends to enhance the customer experience.
Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.