Assistant Planner, Social Media

Horizon Media•New York, NY

21h•Hybrid

About The Position

Horizon Next is an innovative, data-driven marketing organization focused on accelerating client growth through brand strategy, media planning and investment, and analytics across all channels. The company aims for continuous improvement and values diverse perspectives, striving for an inclusive environment where employees feel welcomed, safe, and empowered. They hire talented individuals and provide opportunities for growth. The Assistant Planner, Social Media will be involved in campaign management, reporting, social media planning, learning & development, and relationship development. This includes developing proficiency in internal tools, assisting with measurement planning, trafficking assets, executing QA, generating insertion orders, and setting up Paid Social campaigns. The role also involves monitoring campaign pacing, generating performance insights, owning client reporting, assisting in developing proposals for paid social media campaigns, learning to create media documents, monitoring new opportunities, and team administration. Additionally, the position requires attending learning sessions, participating in development opportunities, and maintaining active communication with internal client roster teams and other internal departments like Analytics and Digital.

Requirements

A strong, effective communicator
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
An effective time manager, comfortable working with multiple timelines and deliverables
Comfortable working within large sets of data and numbers
A helpful team player with business maturity in a professional setting, willing to roll up your sleeves
Flexible in working both independently and with a team
Takes pride in ownership of work and demonstrates accountability
Able to thrive in an agile, fast paced environment and seek out feedback proactively
Results and solutions oriented; consistently motivated, proactive, and resourceful
Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity and inclusion
Relevant work or internship experience
Experience working in fast-paced environment and able to multi-task
Proficiency working within Microsoft Excel and PowerPoint

Nice To Haves

Relevant work or internship experience
Experience working in fast-paced environment and able to multi-task
Proficiency working within Microsoft Excel and PowerPoint

Responsibilities

Develop mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Assist in measurement planning and pixel generation and third-party ad tracking needs with manager direction
Traffic plan assets such as creative and required tracking tags
Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Assist in setting up client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
Assist in completing and monitoring both internal team and client facing financial tracking documents
Monitor pacing and optimizations of active social campaigns across client roster daily
Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed
Assist in developing proposals for paid social media campaigns across active client roster
Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations
Monitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge
Assist in team level administration and planning, including, but not limited to, maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars
Attend agency learning sessions and vendor meetings
Participate in internal and external learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School, Horizon Media 101)
Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)