Assistant New and Used Car Manager

Charlie's Dodge Chrysler Jeep Ram•Maumee, OH

17h•Onsite

About The Position

We are seeking a hands-on, high-energy Assistant New & Used Car Manager to support both departments with a strong emphasis on lead management, customer follow-up, and prospecting discipline. This is not a desk-only role—this position requires daily, consistent outbound communication with prospects and customers, along with leadership in CRM usage and accountability. The ideal candidate leads from the front by actively working deals, engaging customers, and driving appointment and closing activity.

Requirements

2–5+ years in automotive sales (preferably Stellantis/CDJR experience)
Proven track record of strong follow-up and closing ability
High proficiency with CRM systems (VinSolutions, DealerSocket, etc.)
Strong phone skills and ability to convert leads into appointments
Leadership mindset with a process-driven approach

Nice To Haves

Previous Assistant Sales Manager or Sales Manager experience
High-volume dealership experience
Strong understanding of BDC processes and integration with sales

Responsibilities

Spend a significant portion of the work week (30–50%) actively calling, texting, and emailing prospects and customers
Work unsold showroom traffic, internet leads, service drive opportunities, and orphan owners
Execute and enforce a structured follow-up process (day 1, 3, 7, 14, 30, 60, 90)
Personally handle high-value prospects and aged leads to drive conversions
Re-engage lost opportunities and push for appointment setting and show rates
Set the standard for daily outbound activity metrics (calls, texts, emails, appointments)
Ensure 100% CRM usage and compliance across the sales team
Audit CRM daily for: Lead response times, Follow-up completion, Task adherence, Data accuracy
Hold sales consultants accountable to daily activity minimums
Train and coach team members on effective CRM usage and communication strategies
Monitor and improve lead-to-appointment and appointment-to-sale conversion rates
Maintain clean pipelines and eliminate stagnant or neglected leads
Assist in managing both new and used vehicle sales operations
Work directly with the team to close deals and maximize front-end gross
Conduct daily one-on-ones and performance reviews
Drive accountability around appointments, shows, and sold units
Lead by example with personal production and customer engagement
Assist in managing inventory levels, mix, and turn rates
Support used vehicle acquisition and appraisals
Monitor pricing strategy to stay competitive in the market
Ensure strong online presence with accurate listings and photos
Ensure fast, professional responses to all inbound leads
Personally intervene on at-risk deals or dissatisfied customers
Drive high CSI through consistent communication and follow-through
50–100+ outbound calls per week (personally and through team oversight)
Active daily engagement in CRM (lead follow-up, task completion, deal notes)
Consistent review of unsold traffic and lead pipelines
Hands-on involvement in appointment setting and confirmation