Assistant Marketing Manager
About The Position
The Assistant Marketing Manager will assist the Senior Marketing Manager with the development, execution, monitoring, and evaluation of strategic marketing plans. This role involves constantly providing new and innovative ways to drive brand growth and engagement online and at retail. The Assistant Marketing Manager will work closely with various agencies (Media, Market Research, PR, Influencer, etc.) to execute brand initiatives, manage influencer outreach programs to create educational content for various digital channels (Organic and Paid), and conceptualize, brief, and manage in-house videos and photoshoots. Additionally, they will develop and execute in-store promotions for key retailers, support campaign development, management, and execution with the creative and e-commerce team (asset tracking, calendar, emails, and other related digital assets), identify solutions and make recommendations to improve effectiveness based on performance monitoring, monitor budget spend and provide regular status updates, and develop and maintain strong working relationships with internal cross-functional teams and support groups.
Requirements
- Bachelor of Arts (B.A): Marketing (Required)
- 2 - 4 years of relevant experience or industry exposure in a related field
- Adobe Acrobat
- Brand Management
- Business Administration
- Canva (Software)
- Communication
- Journalism
- Marketing Campaigns
- Media Advertising
- Public Relations Marketing
Responsibilities
- Develop and implement a comprehensive content strategy that aligns with the company's objectives, target audience, and brand identity.
- Drive brand awareness, audience engagement, and lead generation through strategic content marketing initiatives.
- Produce high-quality, impactful content across various platforms, including websites, blogs, social media, and email marketing campaigns.
- Optimize content for search engine performance (SEO) while maintaining consistent brand messaging and tone of voice.
- Collaborate with cross-functional teams to gather insights and create content that supports marketing efforts, product launches, and thought leadership initiatives.
- Assist the Senior Marketing Manager with the development, execution, monitoring and evaluation of strategic marketing plans.
- Constantly providing new and innovative ways to drive brand growth and engagement online and at retail.
- Works closely with various agencies (Media, Market Research, PR, Influencer, etc.) to execute brand initiatives.
- Manage influencer outreach programs to create educational content for various digital channels (Organic and Paid).
- Conceptualize, brief and manage inhouse video’s and photoshoots.
- Develop and execute instore promotions for key retailers.
- Support campaign development, management and execution with creative and ecommerce team (asset tracking, calendar, emails and other related digital assets).
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Monitors budget spend and provides regular status updates.
- Develop and maintain strong working relationships with internal cross-functional teams and support groups.
Benefits
- Premium Medical Insurance Coverage
- 401(k) Savings Plan
- Paid Time Off (PTO) based on seniority
- Paid Holidays
- Annual Bonus Plan
- Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
- Summer Fridays
- Complimentary Gourmet Breakfast, Lunch, and Dinner
- Relocation Support for New Hires
- Work Anniversary Recognitions
- Congratulatory & Condolence Gifts
- Employee Referral Bonus Program
- License/Certification Reimbursements
- Corporate Employee Discounts
- Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
- Commuter Support (Shuttle Bus Program and EZPass Support)
- Vehicle Perks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
