Assistant Marketing Manager

Pier Sixty Six • Fort Lauderdale, FL

4d • Onsite

About The Position

Pier Sixty-Six, a newly transformed luxury resort in Fort Lauderdale, is seeking an exceptional Assistant Marketing Manager to join its team. This role supports marketing initiatives across the resort, including its culinary outlets, marina, spa, club, and residences. Working closely with the Director of Marketing and Sr. Marketing Manager, the Assistant Marketing Manager will focus on social media, content creation, public relations, influencer relations, copywriting, and digital marketing. This is a highly collaborative, hands-on position ideal for a creative and organized marketer who can help bring the Pier Sixty-Six brand to life across various channels while maintaining a consistent and elevated brand presence.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1+ years of experience in social media management, with a strong focus on luxury brands, hospitality, or related industries.
• Proficiency in content creation, including photography, videography and editing, particularly using platforms such as Canva and CapCut to create engaging social media content and other marketing materials.
• Experience supporting and creating content for social media platforms, particularly Instagram and other visual-first channels.
• Strong photography and video content creation skills, with the ability to capture polished content using a smartphone and/or camera.
• Familiarity with social media scheduling, analytics and content management tools.
• Highly organized with the ability to coordinate multiple projects, deadlines and stakeholders.
• Strong interpersonal and communication skills with a collaborative, team-oriented approach.
• Comfortable working in a fast-paced hospitality environment where priorities may shift quickly.
• Flexibility to support occasional evening, weekend and holiday events, activations, shoots or media opportunities as needed.
• This position requires the candidate to work onsite.

Responsibilities

• Assist with the day-to-day execution of social media across Pier Sixty-Six Resort and its culinary and lifestyle outlets, working closely with the Sr. Marketing Manager and agency partners.
• Support social content planning, scheduling, publishing and community engagement across applicable platforms.
• Contribute ideas for social content, campaigns and storytelling opportunities that showcase the resort and its experiences.
• Capture high-quality photo and video content for social media and other marketing needs, including dining, events, activations, amenities and resort experiences.
• Assist with creating and editing short-form video and other social-first content.
• Help maintain social content calendars and coordinate assets, approvals and publishing needs with the Marketing team.
• Assist with social monitoring and community engagement.
• Assist with monitoring social performance and compiling insights to help inform future content.
• Draft and edit copy for social media, email marketing, website content, collateral, signage, event promotions and other marketing communications.
• Support the Marketing team in maintaining a consistent brand voice across guest-facing communications.
• Proofread marketing materials for accuracy, grammar, brand consistency and overall presentation.
• Assist with day-to-day website updates across Pier Sixty-Six and its many amplifier websites, including updating copy, imagery, offers, events, packages and other content.
• Help monitor website content for accuracy and identify opportunities for updates or enhancements, coordinating with the Marketing team and agency partners as needed.
• Assist with maintaining on-property channels, online listings and other third-party digital platforms to ensure information is current and consistent.
• Support property and PR partners with media, influencer and content creator opportunities.
• Assist with coordinating media and influencer visits, including itineraries, reservations, on-property logistics, amenities, internal communication and post-stay/visit recaps.
• Help identify relevant content creators and influencer opportunities that align with the Pier Sixty-Six brand.
• Assist with tracking influencer and media activity, deliverables and resulting content.
• Provide on-property support for media & influencer visits, scouts/tours, interviews, photoshoots, filming and other PR-related initiatives as needed.
• Assist with the execution of integrated marketing campaigns, promotions, packages, events, signage and seasonal initiatives.
• Coordinate with internal departments and external agency partners to gather information, assets and approvals needed for marketing projects.
• Support the development and production of marketing collateral, signage, menus, digital assets and other creative materials.
• Assist with planning and coordinating photo and video shoots, including shot lists, schedules, talent, locations and on-property logistics.
• Help organize and maintain the photography, video and creative asset libraries.
• Assist with marketing needs surrounding resort programming, culinary events, partnerships and special activations.
• Help ensure marketing materials and digital channels remain current, accurate and aligned with brand standards.
• Provide administrative, billing and project coordination support to the Marketing team as needed.
• Perform additional tasks assigned by management.

Benefits

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
• An employee assistance program.
• Paid time off/sick time.
• Participation in a 401(k) plan with a company match.
• Complimentary room nights at CoralTree Hospitality managed properties.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level