Assistant Marketing Manager

Manulife • Waterloo, ON

2d • CA$73,725 - CA$122,875 • Hybrid

About The Position

The Assistant Marketing Manager supports the development and execution of strategic marketing initiatives that strengthen Manulife's group retirement leadership position. Working across Canadian and U.S. markets, this role helps bring integrated marketing programs to life through content development, thought leadership activation, website management, events, and sales enablement. The successful candidate will collaborate with stakeholders across business segments, and external partners to execute initiatives that drive engagement with plan sponsors, advisors, and key industry audiences. This role requires strong project management skills, cross-functional collaboration, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing, communications, content marketing, or project management experience, preferably in financial services.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Experience supporting integrated marketing campaigns, content strategies, events, or thought leadership programs.
• Ability to work effectively across multiple business functions and build strong stakeholder relationships.
• Proficiency in Microsoft Office and digital content management platforms.

Nice To Haves

• Knowledge of retirement or financial services is considered an asset.

Responsibilities

• Support Canadian Longevity Strategy Activation: Coordinate and support integrated marketing initiatives that advance Manulife's longevity strategy across business units and markets. Partner with stakeholders across multiple business segments, and external organizations to support enterprise priorities and strategic alignment. Assist in the development and execution of campaigns, events, thought leadership content, and sales enablement materials that reinforce Manulife's leadership position in longevity. Support engagement opportunities that enhance awareness and adoption of longevity-related initiatives among internal and external audiences.
• Support Enterprise Thought Leadership Research Programs: Support the marketing activation and ongoing management of Manulife's flagship research platforms. Help translate research insights into integrated marketing campaigns, media opportunities, client-facing materials, and engagement programs. Coordinate with cross-functional stakeholders to ensure the effective and consistent use of research assets across Canada and the United States. Track project milestones, coordinate deliverables, and support annual research launch activities.
• Support Canada Retirement B2B Content Strategy: Support the execution of the retirement business's B2B marketing strategy focused on advisors and plan sponsors. Assist in the development and implementation of quarterly content plans aligned with business objectives and market opportunities. Coordinate with cross functional stakeholders to support content creation and distribution. Manage logistics, materials, and follow-up activities for quarterly advisory council meetings and related stakeholder engagement initiatives.
• Manage B2B Website Content: Own content coordination and maintenance for the U.S. Retirement B2B public website. Partner with business, editorial, and digital stakeholders to develop and execute a timely and relevant content roadmap. Ensure website content remains aligned with strategic priorities, marketing campaigns, regulatory requirements, and business objectives. Monitor content performance and identify opportunities to enhance user engagement and content effectiveness.
• Support Canada Retirement Growth Initiatives: Support execution of Canada Retirement's annual projects and strategic growth initiatives. Assist in the development of go-to-market activities, marketing materials, sales enablement resources, and communications plans for key programs. Coordinate project deliverables and marketing activities that support growth, retention, and client engagement objectives. Maintain project timelines, facilitate stakeholder coordination, and support execution across multiple initiatives simultaneously.

Benefits

• health insurance
• dental insurance
• vision insurance
• short- and long-term disability
• life and AD&D insurance coverage
• adoption/surrogacy benefits
• wellness benefits
• employee/family assistance plans
• retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• financial education and counseling resources
• paid holidays
• vacation
• personal days
• sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level