Assistant Marketing Manager

The Mentholatum Company•Horsham, PA

About The Position

The Assistant Marketing Manager supports the Category Leader and Sr. Marketing Manager/Director with implementing marketing strategies, campaigns and programs for Category brands to assist with managing the brands in their assigned Category to meet the Category KPIs.

Requirements

High energy level with can do attitude, with the ability to work independently and as part of a team to influence others and to achieve desired results.
Good control of managing resources and time-lines.
Excellent verbal and written communication skills required to be effective at both middle and senior management levels.
Entrepreneurial instincts with a keen ability to see opportunities through the eyes of the consumer.
Strong business acumen with common sense, practical and hands-on approach.
The ideal candidate should be strategic, analytical, well-articulated, a team player, possess the ability to present findings and recommendations to management in a comprehensive and concise manner.
The candidate would be able to work well with Customer Marketing, Sales, Manufacturing, Research and Development, Finance, Digital & e-Commerce and all other departments of the company.
BS Degree in Marketing or Business
Four to five years of Marketing or product management experience in CPG (OTC preferred)
Excellent analytical skills upon which to base decision making
Excellent verbal and communication skills
Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook
Ability to manage and prioritize multiple projects within scheduled timelines
Team player able to effectively interact and work with various functional departments
Strategic, passionate, self-motivated, entrepreneurial spirit, creative and a leader
Good understanding of Marketing principles
Willing to roll-up their sleeves
Travel required – up to 10%

Nice To Haves

MBA in Business
Experience with Budget Management and Forecasting is a plus

Responsibilities

Support Brand Initiative role in the overall management of the brand.
Lead the business planning process with Category team to achieve performance objectives of sales, customer profitability, and key shopper metrics.
Leads sales presentation development and delivery.
Manage sku forecast process.
Collaborate with Category Team in the development and execution of integrated business plans to achieve growth goals.
Maintains Brand relevant collaborative information portals.
Collaborates with Category Team, agencies, and others in the development of Brand selling decks for use in Customer Meetings, Internal Reviews, Trade Shows, etc.
Lead / assist in the Collaborative Business Planning process.
Working closely with Business Enablement, Analyze, recommend, implement and control a variety of actions to help achieve business plan objectives.
Manages assigned Brand budget(s) of designed brand and present new product development status, go no go at key stage gates of the New Product Development Meeting.