Assistant Marketing Manager
About The Position
This role involves assisting the Senior Marketing Manager with the development, execution, monitoring, and evaluation of strategic marketing plans. The Assistant Marketing Manager will continuously seek innovative ways to drive brand growth and engagement both online and at retail. This position requires close collaboration with various agencies (Media, Market Research, PR, Influencer, etc.) to execute brand initiatives, and will manage influencer outreach programs to create educational content for digital channels (Organic and Paid). The role also includes conceptualizing, briefing, and managing in-house videos and photoshoots, developing and executing in-store promotions for key retailers, and supporting campaign development with creative and e-commerce teams. The Assistant Marketing Manager will identify solutions to improve marketing effectiveness based on performance monitoring, manage budget spend, and maintain strong working relationships with internal cross-functional teams.
Requirements
- Bachelor of Arts (B.A): Marketing (Required)
- 2 - 4 years of relevant experience or industry exposure in a related field
- Adobe Acrobat
- Brand Management
- Business Administration
- Canva (Software)
- Communication
- Journalism
- Marketing Campaigns
- Media Advertising
- Public Relations Marketing
Responsibilities
- Develop and implement a comprehensive content strategy that aligns with the company's objectives, target audience, and brand identity.
- Drive brand awareness, audience engagement, and lead generation through strategic content marketing initiatives.
- Produce high-quality, impactful content across various platforms, including websites, blogs, social media, and email marketing campaigns.
- Optimize content for search engine performance (SEO) while maintaining consistent brand messaging and tone of voice.
- Collaborate with cross-functional teams to gather insights and create content that supports marketing efforts, product launches, and thought leadership initiatives.
- Assist the Senior Marketing Manager with the development, execution, monitoring and evaluation of strategic marketing plans.
- Constantly providing new and innovative ways to drive brand growth and engagement online and at retail.
- Works closely with various agencies (Media, Market Research, PR, Influencer, etc.) to execute brand initiatives.
- Manage influencer outreach programs to create educational content for various digital channels (Organic and Paid).
- Conceptualize, brief and manage inhouse video’s and photoshoots.
- Develop and execute instore promotions for key retailers.
- Support campaign development, management and execution with creative and ecommerce team (asset tracking, calendar, emails and other related digital assets).
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Monitors budget spend and provides regular status updates.
- Develop and maintain strong working relationships with internal cross-functional teams and support groups.
Benefits
- Premium Medical Insurance Coverage
- 401(k) Savings Plan
- Paid Time Off (PTO) based on seniority
- Paid Holidays
- Annual Bonus Plan
- Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
- Summer Fridays
- Complimentary Gourmet Breakfast, Lunch, and Dinner
- Relocation Support for New Hires
- Work Anniversary Recognitions
- Congratulatory & Condolence Gifts
- Employee Referral Bonus Program
- License/Certification Reimbursements
- Corporate Employee Discounts
- Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
- Commuter Support (Shuttle Bus Program and EZPass Support)
- Vehicle Perks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
