Assistant Marketing Manager, Paid Search (SEM)
About The Position
The Assistant Marketing Manager, Paid Search (SEM) supports the execution and optimization of data-driven search programs that drive measurable business outcomes across both eCommerce and in-store channels. This role partners closely with leadership to translate enterprise marketing strategy into effective campaign execution across platforms such as Google Ads, Microsoft Ads, and emerging channels. With a strong focus on performance optimization, testing, and analytics, the Assistant Marketing Manager contributes to advancing paid search capabilities through structured experimentation, automation, and continuous improvement. This role collaborates cross-functionally with teams including SEO, Analytics, eCommerce, Merchandising, and Technology to ensure alignment and integration across digital marketing efforts. The ideal candidate brings hands-on SEM expertise, a strong analytical mindset, and the ability to operate effectively in a fast-paced retail environment while influencing partners and contributing to team success.
Requirements
- 4–6 years of experience in marketing, digital media, or related field
- 3+ years of hands-on experience in paid search / SEM campaign management
- Experience with SEM and analytics platforms (e.g., Google Ads, Microsoft Ads, SA360, Adobe Analytics or similar)
- Strong analytical skills with the ability to interpret data and translate insights into action
- Experience collaborating across teams and contributing to cross-functional initiatives
Nice To Haves
- 1 Year Experience leading work at a retailer or CPG company
Responsibilities
- Support the execution of paid search strategy aligned to revenue, profitability, and customer growth goals
- Manage and optimize SEM campaigns across key platforms (Google Ads, Microsoft Ads, SA360) to drive performance improvements
- Analyze campaign performance and implement optimizations including bidding, segmentation, and keyword strategy
- Leverage data and testing frameworks to identify insights and recommend actionable improvements
- Collaborate cross-functionally (SEO, retail media, analytics, merchandising, and marketing) to support integrated search initiatives
- Contribute to testing roadmaps, automation initiatives, and adoption of new tools or capabilities
- Partner with external agencies and vendors to support campaign execution and performance tracking
Benefits
- exceptional benefits and opportunities to grow their skills
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
