Senior Paid Search Specialist (SEM), Performance Marketing

Gen Digital Inc.•New York, NY

23h•$100,000 - $125,000•Hybrid

About The Position

As a Senior Paid Search Specialist (SEM) on the MoneyLion and GOBankingRates performance marketing team (part of Gen Digital), you will run large-scale paid search programs that connect high-intent personal-finance searchers with MoneyLion’s financial products and GBR’s partner offers. You’ll manage multi-million-dollar campaigns across Google Ads, Search Ads 360, and Microsoft Ads, driving new users and revenue through data-driven strategy and testing. You’ll work with a talented digital marketing team to achieve ambitious growth and efficiency targets in a fast-paced, high-growth environment. If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment. Gen is a global company powering Digital Freedom through trusted consumer brands across cybersecurity, identity, privacy, optimization, and financial wellness. MoneyLion, part of Gen Digital, is a leader in financial technology powering the next generation of personalized products, content, and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. GOBankingRates (GBR), also part of Gen, is a personal finance news and features website dedicated to helping visitors Live Richer—turning financial goals into milestones and money dreams into realities. Its content is regularly featured on top-tier outlets including MSN, Yahoo!, FOX Business, CNBC, and Business Insider, and it works hand-in-hand with MoneyLion’s platform to connect consumers with smarter financial decisions at scale. If this sounds like you, we’d love you to be part of Gen.

Requirements

Bachelor’s degree in Marketing, Digital Media, or a related field.
5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center.
Strong understanding of digital marketing and business KPIs.
Proven success with A/B and multivariate testing.
Proficiency in analytics platforms; Google Analytics, Looker, and Tableau experience preferred.
Exceptional problem-solving skills, strong attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.
Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
Relevant certifications (Google Ads, SA360, Microsoft Ads) required.
Fast‑paced & adaptable: Able to pivot quickly as platforms, algorithms, and market conditions change—maintaining performance while navigating ambiguity.
Highly analytical & data driven: Naturally curious about performance levers and comfortable making decisions based on data, testing, and statistical significance.
Growth minded & experimentation‑driven: Constantly looking for ways to unlock incremental performance through testing, iteration, and innovation.
Resilient & results‑focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities.

Nice To Haves

Prior experience marketing financial or cybersecurity products is a plus.
Experience with automation, scripts, or bulk campaign management tools is a plus.
Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Claude, Perplexity, etc.).

Responsibilities

Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads.
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership.
Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives.
Stay current on SEM innovations, platform updates, and cybersecurity / financial-services market trends to maintain a competitive edge.