Performance Marketing Specialist (Paid Search & Social)

THE/STUDIO•Capon Bridge, WV

1d•Remote

About The Position

The Performance Marketing Specialist will be a pivotal force in accelerating THE/STUDIO's customer acquisition and revenue growth. This role requires a hands-on practitioner with strategic awareness to developing, executing, and optimizing multi-channel demand generation campaigns across the entire B2B customer journey. The ideal candidate will possess a strong analytical mindset, a proven track record in driving qualified leads and e-commerce sales, and a passion for continuous experimentation and optimization to achieve ambitious growth targets.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
[4+] years of progressive experience in demand generation, performance marketing, or growth marketing, with a proven track record of driving B2B leads and sales.
Deep expertise in managing large-scale Google Ads accounts, including Search, Display, and Video campaigns, with a strong understanding of B2B targeting.
Proficiency in Meta and LinkedIn Ads.
Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions (e.g., Google Analytics, CRM data, marketing automation platforms).
Experience with marketing automation platforms (e.g., HubSpot, Klaviyo) and CRM systems.
Excellent understanding of the B2B buyer's journey and sales funnel, and strategies to move prospects through it.
Proven ability to manage budgets, forecast performance, and report on ROI.
Exceptional communication, interpersonal, and project management skills.
Results-oriented, proactive, and a highly collaborative team player.

Nice To Haves

Experience with Account-Based Marketing (ABM) long term strategies.
Familiarity with Product-Led Growth (PLG) concepts and how marketing supports them.

Responsibilities

Performance Marketing (PPC & Paid Social Focus):
Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets.
Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, with a strong focus on B2B lead quality.
Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI.
Demand Generation Strategy & Execution:
Execute multi-channel campaigns across channels, ensuring alignment with sales objectives.
Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team, focusing on lead quality and conversion velocity.
Continuously research and identify new growth channels, technologies, and innovative tactics to enhance demand generation efforts.
Data Analysis & Optimization:
Contribute to performance reporting and translate data into actionable campaign improvements.
Implement rigorous A/B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics.
Work closely with sales and data to ensure robust conversion tracking, accurate lead scoring, and seamless CRM integration for end-to-end performance visibility.
Monitor competitor activity and market trends to identify opportunities and adapt strategies.
Cross-Functional Collaboration & Alignment:
Collaborate closely with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment (e.g., lead scoring, MQL/SQL definitions, feedback loops).
Partner with the Social media, Content and SEO teams to develop compelling assets and messaging that support demand generation campaigns across all funnel stages.
Work with the Design team to create high-converting landing pages, ad creatives, and other marketing collateral.
Contribute to the overall growth marketing strategy, identifying opportunities to drive user acquisition, activation, retention, and revenue across the business.