About The Position

The Assistant Store Manager leads, develops, and motivates a team of Brand Advocates to deliver a consistent, high-quality customer experience reflecting Vans’ brand values and purpose. The role partners closely with the Store Manager to drive profitability through customer engagement, merchandising, store operations, and community connection. When the Store Manager is absent, the Assistant Store Manager assumes full responsibility for the store. This position focuses on leadership, team development, and creating an inclusive, high-performing retail environment. It includes supporting sales and profit goals, overseeing daily operations and inventory practices, developing team members, and maintaining company and merchandising standards. The position offers a hiring range of $20.00–$30.00 USD per hour and may be eligible for additional compensation awards, such as an annual incentive plan, sales incentive, or commission potential.

Requirements

  • At least 2 years of retail or store leadership experience in a fast-paced, customer-focused environment.
  • Proven ability to drive results through store teams and exceed sales and profit goals.
  • Ability to coach, motivate, and build high-performing, diverse teams.
  • Strong verbal and written communication skills, with the ability to influence across all levels.
  • Solution-oriented and flexible in a fast-paced, dynamic retail environment.
  • Ability to work independently, manage shifting priorities, and meet business expectations.
  • Comfort using word processing, spreadsheets, and retail software tools.
  • Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Nice To Haves

  • High school diploma or equivalent is preferred.

Responsibilities

  • Support the store team in achieving and exceeding sales goals by monitoring progress against key performance indicators and achieving individual goals.
  • Lead and coach the team to exceed individual and store productivity goals.
  • Model exceptional customer service and selling behaviors to inspire the team and create authentic brand experiences.
  • Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
  • Support the Store Manager in recruiting, hiring, and onboarding high-caliber talent.
  • Provide ongoing training, feedback, and development to team members.
  • Ensure compliance with company policies, procedures, and operational standards.
  • Partner with the Store Manager to manage expenses, control shrink, and drive profitability.
  • Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
  • Foster a culture of accountability, creativity, and continuous improvement.
  • Promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
  • Support inventory management through accurate shipping, receiving, and stockroom practices.
  • Assume full responsibility for the store in the Store Manager’s absence.
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