Assistant Manager, Social Media & Digital Content

Beautynova Americas•Wayne, NJ

4d•Hybrid

About The Position

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc. At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team. As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team. Job Title: Assistant Manager, Social Media & Digital Content Department: Marketing Reports to: Director, Social Media & Digital Content Job Type: Full Time / Exempt Location: Hybrid (New Jersey-Based) Job Summary: The Assistant Manager, Social Media & Digital Content supports the execution of the social media and digital content strategy across Beautynova Americas' portfolio of brands, including milk_shake®, DEPOT®, and Medavita, for both professional and consumer audiences. Working closely with the Director of Social & Digital Content, this role is responsible for coordinating content creation, managing content calendars, supporting campaign execution, creating social-first content, and ensuring seamless execution across social and digital channels. The Coordinator will also assist with community management, content production, trend monitoring, reporting analysis, and cross-functional collaboration to help grow brand awareness, engagement, and overall digital performance.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
4-5 years of experience in social media, content creation, or digital marketing.
Passion for beauty, social media, digital culture, and content creation.
Experience creating short-form content for Instagram Reels, TikTok, Stories, and emerging platforms.
Excellent organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
Strong written and verbal communication skills with an eye for detail.
Experience with social media management platforms and analytics tools (Dash Hudson, Sprout Social, Later, etc.).
Proficiency in Canva and familiarity with Adobe Creative Suite, CapCut, or similar creative tools.
Basic understanding of social media analytics and content performance metrics.
Self-starter with a collaborative mindset and strong problem-solving skills.
Creative thinker who stays current on social trends, emerging platforms, and best practices.

Responsibilities

Support the Director of Social & Digital Content in executing the social media and digital content strategy across Beautynova Americas' portfolio of brands, including milk_shake®, DEPOT®, and Medavita.
Partner closely with the Director to manage campaign planning, content calendars, creative requests, project timelines, and cross-functional coordination to ensure initiatives are delivered on time and aligned with business objectives.
Manage the day-to-day social content calendar, ensuring content is planned, scheduled, published, and optimized across all social platforms while maintaining alignment with broader marketing initiatives.
Coordinate with Brand Marketing, Education, Sales, Creative, E-commerce, Paid Media, and external partners to support integrated campaigns, product launches, seasonal initiatives, and key business priorities.
Create, capture, edit, source, and repurpose engaging social-first content, including short-form video, Reels, Stories, graphics, photography, and behind-the-scenes content, following a "create once, distribute everywhere" approach.
Support content production by developing shot lists, creative briefs, production needs, product lists, and content requests for campaigns, photoshoots, education, and events.
Capture and publish real-time content during photoshoots, trade shows, educational events, and brand activations.
Track project timelines, deliverables, and approvals across multiple campaigns, ensuring deadlines are met and stakeholders remain informed throughout the creative process.
Maintain and organize the digital content library, ensuring assets are properly tagged, archived, and easily accessible across teams for future campaigns and marketing initiatives.
Partner with the Influencer Marketing team to support creator campaigns by coordinating content needs, aligning campaign timelines, and ensuring influencer assets are incorporated into the broader social content strategy.
Support community management by monitoring social channels, responding to comments and messages, escalating customer service inquiries when appropriate, and identifying opportunities to increase engagement.
Monitor social trends, platform updates, competitor activity, and cultural moments, proactively recommending content opportunities, emerging best practices, and new platform features.
Utilize social media management and analytics tools to schedule content, monitor performance, and support publishing workflows.
Review and analyze social performance reports, identifying key insights, content trends, competitive activity, and opportunities to optimize future content and campaigns.
Support agency and freelance partners by coordinating creative deliverables, timelines, approvals, and assets.
Ensure all content aligns with brand guidelines, platform best practices, and creative standards.
Perform additional duties and special projects as assigned.