Assistant Manager, PR & Influencer Marketing, Clinique North America

ELC Beauty LLC•New York, NY

1d•$75,350 - $112,500

About The Position

The Assistant Manager, PR & Influencer Marketing for Clinique (North America) will be responsible for supporting the consumer engagement team– including editor outreach, special events, always-on influencer programming, paid influencer programming, and derm relations. As part of the Consumer Engagement team – this person will be a part of the seamless consumer communications messaging in an effort to build brand awareness, brand love, and talkability amongst key consumer segments in the ever-evolving beauty and lifestyle space. This is a fast-paced role ideal for a detail-oriented, collaborative, and proactive professional passionate about beauty, innovation, and brand storytelling.

Requirements

3-5 years PR/Influencer experience required, preference for beauty/wellness industry
Demonstrated passion for beauty, influencers, and content creators - always “in the know.” Obsession with Instagram, TikTok, YouTube, and social media best practices
Existing relationships with influencers, editors, talent agents
Strong team player who works well in a highly integrated team model (internal + external) and fast-paced environment
Highly organized, detail-oriented, and proactive in managing multiple projects simultaneously
Clear and concise communicator, able to convey ideas effectively both in writing and verbally
Must possess strong skills across MS excel, Powerpoint, Tribe Dynamics or similar platforms, and emerging AI
Bachelor’s degree in Marketing, Communications, Advertising or a related field

Nice To Haves

Agency experience highly preferred

Responsibilities

Generate innovative ideas and pitches to engage our community, driving increased earned media value (EMV) and fostering brand loyalty.
Develop deep understanding of the brand core consumers, key priority products, key audience segments, etc.)
Support and guide winning strategy on how to grow and accelerate brand EMV
Support development of go to market media strategies in partnership with consumer engagement team and cross functional marketing partners and retailer teams.
Partner with internal teams and external agencies to ensure accurate implementation and timely launches
Support the cultivation and expansion of the Clinique Community; regularly identify and engage with new talent
Support the execution of a scaled, always-on seeding and paid influencer marketing internally and with key agency partners
Support strategy supporting our launches and evergreen moments from concept to execution
Create best-in-class experiences for editors, influencer, and consumers
Manage the implementation and execution of brand eventing from start to finish
Support the implementation of influencer mailings & seeding strategy (assembly, logistics, delivery status, troubleshooting), working with vendors for seamless execution.
Manage weekly and monthly reporting across PR + Influencer programming
Track primary and secondary KPI’s for all campaigns, and bring strong analytical POV to reporting
Partner with agencies to curate wrap reporting for key earned media initiatives
Synthesize learnings to drive internal reporting(leadership, product marketing, global CE, etc.) stakeholders.
Leverage learnings to influence go forward strategic plans/media campaign executions
Own all internal financial documents regarding influencer/PR spend. Communicate with Brand, Finance, and Accounts Payable teams to understand any discrepancies, outstanding invoice payments, etc.
PO & Invoice Management
Ensure internal finance trackers are up to date
Manage budget tracker; Brandmaker projections & actualization entries for all earned media efforts
Monitor and track budget allocations for talent partnerships and activations
Reconcile monthly/quarterly budget forecasts
Work closely with 360, E-commerce, Creative, Category Marketing, Retail, and Analytics teams
Coordinate with agency and vendor partners to ensure flawless execution and alignment on campaign timelines and deliverables
Foster a culture of collaboration and creativity cross functionally with NA + Global brand partners
Manage the relationship between team programming and total business goals to identify opportunities for synergies and optimization