North America PR Manager

SUSE•Out of Home, California, USA, CA

4d•$100,000 - $187,000•Remote

About The Position

The North American PR Manager is responsible for crafting and protecting the company’s narrative across the U.S., Canada and Mexico. Reporting to the Director of Global Public Relations, this person manages and hones SUSE’s North America story — amplifying this through relationships with traditional journalists, independent tech creators and influencers across paid, earned and owned channels. A critical part of this role is understanding how to tell this story, such as commissioning original research, and strengthening SUSE’s partner ecosystem in North America and driving quality stories with and through partners. In 2026, a massive part of this role is AI-Augmented Reputation Management, using data to predict and mitigate sentiment shifts.

Requirements

5+ years of proven experience in a similar B2B and/or software PR role, with a track record of creating impactful thought leadership strategies and driving brand awareness.
Further experience managing projects end-to-end as well as external partners and a brand’s partner ecosystem to develop and drive joint stories and news required.
Strong relationships with media and influencers.
The ability to create compelling communications materials and manage complex stakeholder relationships.
Integrating AI into daily workflow.
Flawless writing and editing skills.
Background in journalism preferred or samples of work to be provided on request.
Cultural agility and nuance; understanding what works best in a North America market
Relentless newsworthiness instincts; ability to insert SUSE into relevant news conversations swiftly
Multitasker; Ability to manage multiple announcements at once
Data-fluent storytelling; ability to understand GEO and adapt strategies accordingly

Responsibilities

Develop and execute high-impact PR strategies that align with North American business goals and ensure coverage pulls through SUSE’s key messages and increases its AI visibility score.
Use PR as a vehicle for category differentiation, establishing the company as a thought leader in emerging tech spaces through original research, byline articles, and podcast placements.
Create and manage media programs at events like SUSECON, KubeCon North America and AWS re:Invent.
Monitor and report results to adjust PR strategies accordingly and maintain effective feedback loops with stakeholders.
Cultivate and maintain a Tier-1 network of traditional journalists, high-authority bloggers, and B2B influencers to secure high-value placements and "backlink-rich" earned media.
Work hand in hand with EMEA and APAC PR teams to ensure a consistent global approach to media and messaging.
Partner with AR and content teams to influence the influencers, ensuring SUSE’s portfolio is accurately represented in major firm reports and breaking into new media as well.
Own relationships with strategic SUSE partners’ communications teams to ensure SUSE is regularly showing up in their announcements and partners are excited about being in SUSE’s announcements and events.
Proactively identify and cultivate "hero stories" within the SUSE partner ecosystem to turn technical implementations into mainstream-ready business success stories.
Partner with SEO/GEO, social media teams and PR agencies to detect emerging newsjacking opportunities and brand threats in real-time.
Act as a trusted advisor to senior North America leaders, prepping spokespeople for interviews, keynotes and press conferences with data-backed messaging.
Ensure announcements are amplified across multiple channels including owned and earned with a consistent voice.
Manage priority paid content opportunities including advertorials and podcasts through work with influencers.
Collaborate with Digital Marketing to optimize earned media for search, leveraging high-authority media mentions to boost the company’s domain authority and search rankings.
Collaborate with executives and SMES and ghostwrite high-level thought leadership for rapid-turnaround opportunities, ensuring the message stays focused on customer outcomes, ROI and risk mitigation rather than just technical specs.
Manage the North American PR agency of record, setting clear ROI-based KPIs and ensuring they deliver results that pull through SUSE’s key messages and increase its AI visibility score within LLMs.
Translate complex PR metrics into board level value, demonstrating how communications activity acts as a leading indicator of brand health and revenue growth.
Manage North America PR agency
Manage announcement pipeline smoothly
Manage North America-based partner and customer communications
Partner closely with cross-marketing and cross-functional colleagues to ensure integrated plans and business alignment