Assistant Manager Media Strategy & Planning

GM•Warren, MI

16h•Hybrid

About The Position

As an Assistant Manager Media Strategy & Planning for GMC, you will help drive media strategy and planning for the brand. This is an opportunity to support several different areas of the brand. You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across national, regional, and local tiers. You will be asked to bring new ideas and strategies that will elevate brand presence and positively influence our relationship to deliver on key media and brand KPIs.

Requirements

Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
Thinks strategically and navigates effectively though complex situations
Analytical data experience
Ability to deliver results in an ambiguous environment
Strong communication skills and the ability to influence
Excellent research and presentations skills
Takes initiative, is proactive, and composed under pressure
Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaigns
Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
Experience working with or for media agencies
Successfully manage multiple projects and deadlines
Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
Outstanding oral and written communication
Bachelor’s degree required, preferred in marketing, business or other related fields

Nice To Haves

Knowledge of GM structures and processes
Automotive Experience
Understanding of people-based planning and 1:1 targeting

Responsibilities

Form the strategic vision and plan for individual nameplates and own the media planning process
Manage our Media AORs and media operations process
Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Effectively own and manage the allotted budget and drive appropriate investments and mix
Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels
Meet with media partners and evaluate offerings for brand fit
Liaison with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
Create and Lead Test & Learn media initiatives
Present and inform leadership across sales and marketing of media plans
Work with internal stakeholders to identify and implement new media strategies
Monitor and analyze key performance metrics; optimize campaign activities