Media Strategy & Planning Analyst

PepsiCo•Town/Village of Harrison, NY

17h•Hybrid

About The Position

This role leads retail media search marketing for Walmart in the PepsiCo North America Commerce business. The associate will be hands-on-keyboard to execute and optimize retail media search campaigns. You will be a trusted thought partner with business stakeholders (marketing & sales), WMC, and data science teams to design and execute best-in-class retail media search marketing campaigns, report on key metrics to deliver on how the channel is driving customer and business value. You will execute reporting needs that help stakeholders understand effectiveness of the channel and develop and implement recommendations on how to improve business results. Your work will be critical to help improve the value driven through Digital Commerce platforms with retail media search being a significant portion of our marketing investment.

Requirements

Bachelor’s degree required
1–3 years of paid search campaign experience (e.g., retail media, eCommerce platforms, or search engines such as Google/Bing) required
Strong proficiency in Microsoft Excel (comfortable working with data, managing budgets, and analyzing performance)
Experience working in campaign management platforms or dashboards (e.g., Skai/Kenshoo, Pacvue, Amazon, or similar tools)
Demonstrated experience managing or supporting campaign budgets, pacing, and performance tracking

Nice To Haves

Background in agency environments or digital media teams (highly transferable to this role)
Experience with retail media platforms (e.g., Walmart Connect, Instacart, Amazon)
Strong stakeholder management and communication skills—ability to collaborate across multiple teams and build relationships
Ability to operate effectively in a fast-paced, constantly evolving environment
Comfortable balancing technical execution with partner-facing work (analytics + relationship building)
Experience creating PowerPoint presentations / decks to communicate insights and recommendations

Responsibilities

Create & execute retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands.
Optimize campaigns at regular cadence to hit key KPIs
Analyze and report out on campaign performance, impact, and learnings
Drive forecasting process across budgets, ensure pacing, adjustments and alignment to any budget changes
Ensure deployment of best practices across all retail media search activities; communicate gaps and opportunities
Proactively seek out new opportunities to grow search campaigns via new campaign strategies and tactics, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion
Execute reporting for internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
Navigate cross functional teams (Sales, Marketing, digital/tech product, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on retail media search
Test and measure new retail media partner capabilities and scale positive outcomes