Assistant Manager, Marketing (Color Cosmetics)

Revlon Corporate•New York, NY

2d•$90,000 - $110,000•Hybrid

About The Position

At Revlon, the Assistant Manager, Marketing supports the Marketing Director and VP in developing and executing marketing plans for prestige skincare, with the goal of telling consistent, compelling stories across marketing touchpoints. The role supports franchise strategy, base-business activations, and global new-product launches, and may own projects end to end on an ad hoc basis. The position contributes to product innovation from ideation through launch, including preparation of briefs, project-gate materials, claims, pricing and business-opportunity assessments, and coordination with regions and cross-functional partners. It also supports base-business plans, launch toolkits, global communications, creative and merchandising assets, and project tracking. The role evaluates brand and launch performance, provides strategic recommendations, supports team operations, and tracks spending and vendor invoices. This is a hybrid role. Employees are expected to work from Revlon’s New York office three days per week and may work remotely the remaining days. The base pay range is $90,000 to $110,000 per year. Candidates must be legally authorized to work in the United States without current or future visa support.

Requirements

Bachelor’s degree.
At least 2 years of marketing experience; global-role experience is ideal but not required.
Strong accountability, agility, and responsiveness.
Willingness to take ownership of learning Revlon’s processes, systems, and regulations.
Strong time management, execution, follow-up, and attention to detail.
Excellent interpersonal skills and ability to collaborate across functions and take initiative toward shared goals.
Ability to manage multiple projects simultaneously.
Computer proficiency and strong technical skills, including Excel and PowerPoint.
Ability to use web and third-party research to support or refute hypotheses.
Financial acumen, including the ability to interpret, build, and manipulate P&Ls for assigned projects.
Must be legally authorized to work in the United States without current or future visa support.

Nice To Haves

Experience in prestige skincare and/or beauty.

Responsibilities

Assist the Global Marketing Director and VP with innovation from ideation through launch.
Develop new-product-development briefs for cross-functional teams, including consumer insight, opportunity, objectives, strategies, and concepts.
Recommend pricing and cost-of-goods structures and evaluate business opportunities with Finance using competitive and internal benchmarks.
Identify target consumer and clinical claims for product storytelling.
Lead preparation of Project Gate Materials (IDP) and supporting documents.
Coordinate with regions and stakeholders to gather and consider feedback.
Monitor competitive activity and industry trends for product, format, and claims inspiration, with particular attention to the US and China markets.
Identify and calendarize base-business re-supports and guide development of go-to-market toolkits.
Create storytelling concepts and communications strategies optimized for relevant platforms.
Initiate and track products and projects in project-management systems.
Attend interdepartmental meetings, document project progress and commitments, and create product codes for new-product development on schedule.
Assist with timely delivery of Global Marketing deliverables and maintain current global market communications documents.
Respond to market requests and help markets procure brand assets for local activations.
Manage launch-toolkit components, including claims, how-to content, samples, copy points, and product images.
Coordinate promotional materials and campaign assets and develop launch kits for countries.
Act as a key liaison for markets on franchise assets, tracking usage and creative expiration and ensuring product shots are available.
Review and approve packaging and creative artwork, track stakeholder comments and approvals, and route creative to relevant stakeholders, including Legal.
Assist in developing creative briefs and contribute to global brand assets and go-to-market toolkits.
Lead merchandising briefs, ensuring materials are timely, within cost targets, and relevant to markets.
Analyze the brand in the context of the company, customers, and competition and make recommendations for expansion or rationalization.
Measure and track performance against brand KPIs and volume, share, and profit objectives.
Monitor performance and recommend SKU rationalization.
Gather qualitative and quantitative market feedback on launches, assess incrementality and cannibalization, and develop actionable insights.
Support senior team members with daily tasks; coordinate Global Marketing meeting agendas, record decisions and next steps, and distribute them to stakeholders.
Track brand-support spending and budget compliance, and record and track vendor purchase orders and invoices where appropriate.
Lead timely updates to market communication tools on behalf of Global Marketing.

Benefits

Medical insurance
Dental insurance
Vision insurance
Company-paid basic life insurance
Company-paid short-term disability insurance, with benefits commencing upon hire and covering a portion of base salary for up to 26 weeks if disabled
Long-term disability
Supplemental life insurance
Flexible spending accounts
Critical illness insurance
Group legal benefits
Identity theft protection
401(k) Retirement Savings Plan
Three weeks of vacation, prorated in the first year based on hire date; vacation depends on role
Twelve paid holidays per calendar year
Certain positions may be eligible for short-term incentives