Assistant Manager Marketing

Hanesbrands Inc•Mississauga, ON

19d•CA$75,600 - CA$84,000•Hybrid

About The Position

Gildan is a leading manufacturer of everyday basic apparel with a strong portfolio of brands. The opportunity is for an Assistant Manager Marketing who will assist by analyzing sales & market trends, manage the end-to-end product life cycle from concept to in-market activation, and support creative efforts cross-category. The role also involves supporting the development of seasonal product strategies for market sell-in. The candidate will work independently on assigned projects with limited supervision, but also contribute to collaborative efforts within the overall team. This role operates within a hybrid work model, requiring a 3-day presence onsite in the Mississauga office.

Requirements

Bachelor’s degree in marketing
3+ years relevant work experience in product management, brand management, retail management or direct to consumer experience
CPG or apparel experience, a strong asset
NPD & data analytics skills
Results oriented and tenacity to get things done on time and on budget
MS Office Proficiency (specifically Excel and PowerPoint)
Analytically focused with ability to create insights from data
Tenacity to get things done on time and on budget
Detail-oriented, ability to execute tasks with unprompted follow-up
Proactivity and start-up mindset: ability to move, propose new ideas and take actions independently
Meticulously organized with the ability to wear multiple thinking hats and have an innate curiosity

Nice To Haves

Bilingual English / French is an asset

Responsibilities

Assist in the execution of marketing plans for the Canadian market to reach sales, profit and financial targets defined for the brand.
Assist in management of the product and brand portfolio.
Assist with the creation of retailer presentations to obtain their buy-in as needed in partnership with Customer Management teams.
Partner with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs.
Work in close partnership with Global Marketing and product teams.
Support the Canadian team in managing the marketing budget, including invoicing process and tracking.
Adhoc analysis such as: portfolio/brands performance analysis and specific programs deep-dive, consumer trends, consumer insights, category dynamics and competitive knowledge.
Lead product Lifecycle Management process, supporting the Marketing Manager in effective product and SKU level management.
Assist in setting up seasonal launches in the company’s Enterprise Resource Planning (ERP) system, completing assigned workfront tasks and participating in planning meetings with international teams.
Assist in managing shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met.
Assist in weekly meetings to track production, shipment and in DC availability.
Work with Demand Analytics team and Sales Operations teams to ensure accuracy in forecasts in order to achieve quarterly profit targets.
Work with local and global merchandising teams on product strategy as well as instore and online execution.
Support total team by liaising with global counterparts to ensure Canadian team aware of changes/updates to global plans.
Work with Creative Services Manager to ensure brand cohesiveness across all brick & mortar doors with customization by channel, including online.
Work with Creative Services Manager to ensure brand guidelines are respected in all instore and online merchandising executions (permanent and temporary).
Support Marketing Manager in creating product P&L’s for evaluation.
Work with Creative Services Manager to ensure perfect execution of the product and brand in-store and online.
Create agency briefs for marketing, PR, packaging, in-store visuals and support the execution in Canadian market. Present brief to senior team and collaborate with creative services team to bring brand to life in market.
Obtain packaging artwork approvals in systems, manage flow throughs on new packaging.
Monitor online stores and B&M stores to build into marketing strategy.
Build, maintain and communicate new product information forms and product sell sheets.
Plan trade activations with the Corporate Sales Managers.
Create and update retailer presentations to support product sell-in. Work closely with Corporate Sales managers and product merchandising teams to provide samples and colors swatches for sales meetings.
Lead weekly meeting with Customer Management Group to respond to retailer/market needs, communicate plans and updates.
Collaborate on E-commerce strategy (retailer.com, pure players).