Assistant Manager, Brand

Scotts Miracle-Gro • Marysville, OH

1d

About The Position

The Assistant Brand Manager supports the development and implementation of annual marketing plans for assigned brand including new products, media/advertising, consumer promotions, merchandising and public relations. In this role you will: Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Scotts to deliver against project objectives. Assist brand with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials. Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications. Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget. Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates. Liaise with operations on key product initiatives to ensure 100% product availability. Manage project budgets to ensure delivery of brand EBITA. Takes initiative and has a bias for action to drive for results.

Requirements

• Bachelor's Degree in Marketing.
• 1-3 years of experience in brand management at a consumer goods company.
• Extensive project management experience and proven ability to multitask.
• Experience in media planning, advertising, creative and concept development.
• Compelling communications with the ability to clearly and succinctly convey information and ideas.
• Critical thinking with the ability to analyze data, identify trends and recognizes the broader implications of issues.
• Intellectual curiosity with the drive to always learn more.
• Strong leadership with the ability to effectively influence others to advance shared goals.
• Adaptability and ability to work in a fast-paced, ambiguous environment.

Nice To Haves

• MBA with a concentration in Marketing.
• 1-3 years with a combination of Sales/Marketing/Brand Management experience.

Responsibilities

• Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Scotts to deliver against project objectives.
• Assist brand with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials.
• Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.
• Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget.
• Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates.
• Liaise with operations on key product initiatives to ensure 100% product availability.
• Manage project budgets to ensure delivery of brand EBITA.
• Takes initiative and has a bias for action to drive for results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level