Assistant Manager, Advocacy - Global Calvin Klein

Coty•Miami, NY

1d•Hybrid

About The Position

Coty is looking for smart leaders who are fast and passionate. The Assistant Advocacy Manager, Global Calvin Klein will help shape global influencer strategy within a leading luxury fragrance house, driving high-impact campaigns and ensuring consistent, brand-right execution across markets. As our Assistant Advocacy Manager, Global Calvin Klein, you are responsible for global advocacy strategy, execution, and governance. You will sit at the intersection of global strategy and local execution, supporting the development and rollout of influencer campaigns across markets. This role partners closely with internal teams, external agencies, and Calvin Klein’s license to deliver elevated, brand-right content. You will help build scalable frameworks, manage approvals, and ensure consistency across paid and organic programs while supporting PR moments, events, and cultural activations that drive brand heat and advocacy. The team consists of an Assistant Advocacy Manager working closely with Global Digital, Brand Marketing, PR/Influencer, Media, and Markets, as well as Calvin Klein license partners and external agencies. All your colleagues are strategic, collaborative, and fast-paced, with a strong focus on delivering best-in-class, culturally relevant work at a global scale.

Requirements

3+ years of experience in influencer marketing or advocacy within beauty, fragrance, or luxury retail
Experience supporting global campaigns and working across multiple markets
Strong understanding of paid and organic influencer activations
Experience creating content briefs, managing content approvals and working within brand governance frameworks
Experience collaborating with agencies and cross-functional teams
Experience supporting influencer activations tied to PR moments, events, or brand experiences
Experience using influencer marketing monitoring and reporting tools such as Traackr, Tribe Dynamics, etc.

Nice To Haves

Luxury or prestige brand experience with a strong understanding of content approvals and brand governance (prior hybrid fashion and fragrance experience also preferred)
Strong understanding of the creator economy and cultural trends across platforms
Strategic mindset with ability to translate insights into actionable plans
Strong communication and stakeholder management skills in a global environment

Responsibilities

Develop and support global influencer strategies across launches and evergreen campaigns
Partner with markets to execute campaigns and ensure local relevance within global frameworks
Manage content approvals in collaboration with internal stakeholders and license partners
Manage campaign casting approvals in collaboration with internal stakeholders and license partners
Build and evolve influencer guidelines to ensure consistency across paid and organic activations
Support influencer integration across events, seeding, and key cultural moments
Collaborate with agencies to optimize campaign performance and reporting