Assistant General Manager - Campground

Blue Water•Luray, VA

2d•$55,000 - $60,000

About The Position

The Assistant General Manager (AGM) is a highly visible member of the property’s Leadership Team and serves as a key liaison for campground guests and as the General Manager’s right-hand. The role supports Front Office operations and other operating departments, including Housekeeping and Laundry, and models Blue Water Hospitality Group’s mission, vision, and values. The AGM works hands-on to maximize the property’s overall efficiency and profitability. The role oversees and evaluates daily departmental activities, establishes and reviews standards and objectives, and conducts walkthroughs and quality checks to support service quality and guest satisfaction. It also supports people leadership, revenue management and marketing, budgets and expenses, and accounting-related tasks. The position reports to the General Manager and requires 30% regional travel.

Requirements

At least 2 years of previous Campground or RV resort operations and leadership experience with a large staff and a focus on exceptional guest service.
Ability to work independently as a self-starter.
Ability to operate effectively in a fast-paced, guest-focused environment.
Strong competitive drive and desire to win.
Effective communication skills, including the ability to tailor communication to different audiences.
Ability to manage multiple projects and work assignments.
Effective use of computer software, sales tracking software or CRM tools, and social media tools.
Ability to talk and listen regularly, stand and walk frequently, reach with hands and arms, and occasionally lift office products and supplies weighing up to 20 pounds.
Ability to travel 30% within the region.

Nice To Haves

Bachelor’s degree in hospitality management or another related field.
An appropriate combination of education and work experience to support on-the-job effectiveness.

Responsibilities

Monitor and evaluate daily departmental activities to support successful operation of property facilities, services, and amenities.
Establish and review departmental standards, guidelines, and objectives.
Conduct daily walkthroughs and quality checks to promote service quality and guest satisfaction throughout guest touchpoints and operating departments.
Issue supplies and equipment as needed and participate in regular inventories.
Use and serve as a resource for property operational software, including property management, reservations or booking, maintenance or internal communication, social media, and marketing systems.
Intervene in, assist with, and document guest or employee incidents.
Maintain compliance with the company safety and security program and ensure adherence to company and brand policies, practices, procedures, and guidelines.
Partner with the General Manager to create a positive work environment and support frontline staff across departments.
Support recruitment, retention, training, coaching, and performance development.
Drive effective communication across departments to promote consistency and understanding of objectives and priorities.
Participate in weekly revenue management and marketing strategies.
Regularly update the property management system regarding inventory, rates, and availability.
Assist the General Manager or related resource with budget analysis, monitoring, and expense management.
Analyze property performance by compiling occupancy and labor reports and guest satisfaction index statistics.
Approve and process vendor invoices, complete bank deposits, audit cash banks, and perform other accounting-related functions as needed.
Perform other duties as assigned and maintain regular, reliable attendance.