Crunch Fitness - Assistant General Manager

Crunch Fitness - Fitness Growth Capital•Wilkes-Barre, PA

13d•$40,000 - $45,000•Onsite

About The Position

The Assistant General Manager (AGM) is responsible for ensuring the club delivers a "WOW" experience every day by holding the team accountable to being high-energy, well-trained, and member-obsessed. The AGM will cultivate a club full of raving fans through consistent service and a fun, disciplined culture, owning the tone of the club with enthusiasm, pride, discipline, and results. This role also involves owning new hire onboarding for front desk and tour-facing roles, introducing new staff to the Crunch culture, core values, and standards, and certifying them in sales scripting, cleanliness checklists, and member service. The AGM will also serve as the acting GM when the GM is off, leading daily huddles, tracking KPI dashboards, and making operational decisions. Additionally, the AGM will be responsible for owning and training staff in the Crunch Sales System, enforcing cleanliness standards, and ensuring the club's visual presentation is impeccable.

Requirements

Sales System Ownership
Cleanliness Standard Enforcement
Onboarding & Early Culture Coaching
Leadership & GM Backup
Delivering the Legendary Experience

Responsibilities

Train, retrain, and certify staff in the Crunch Sales System (Leads → Info Calls → Appointments → Tours → Closes → Kickoffs)
Hold daily sales training and tour shadowing sessions
Audit phone scripts, tour structure, and close percentage weekly
Ensure 50% lead conversion, 70% kickoff booking, 50% kickoff show, and 80% EFT usage
Be the guardian of the club’s visual presentation
Personally inspect key cleaning areas and complete weekly audits
Hold team accountable to opening, mid, and closing checklist compliance
Create facility members consistently describe as “the cleanest gym they've ever been in”
Own new hire onboarding for front desk and tour-facing roles
Introduce new staff to the Crunch culture, core values, and standards
Certify new hires in sales scripting, cleanliness checklists, and member service
Reinforce expectations through one-on-one coaching in week 1
Serve as the acting GM when the GM is off
Lead daily huddles, track KPI dashboards, and make operational decisions
Step into any department to lead by example and elevate performance
Coordinate with PTM, AGM, front desk leads, and corporate as needed
Personally ensure the club delivers a “WOW” experience every day
Hold the team accountable to being high-energy, well-trained, and member-obsessed
Cultivate a club full of raving fans through consistent service and a fun, disciplined culture
Own the tone of the club — enthusiasm, pride, discipline, and results