Assistant Director, Strategic Communications & Events
About The Position
The Assistant Director of Strategic Communications & Events supports the enrollment goals of Jefferson Enrollment Management by developing, executing, and optimizing strategic marketing and communication initiatives across all student populations (First-Year, Transfer, and Graduate). This role leads high impact digital campaigns, social media strategy, web content development, drive to action campaigns, and on demand video and virtual event communications. The Assistant Director will work collaboratively with internal partners across Enrollment Management, academic programs, and University Marketing & Communications to ensure timely, strategic, and brand aligned communication drives awareness, engagement, applications, and enrollment.
Requirements
- Bachelor’s degree required
- 3+ years of professional experience required
- Experience using the Microsoft Office Suite (Word, Excel, Outlook, Teams) is required
Nice To Haves
- Experience in an undergraduate and/or graduate admissions office is preferred
- Slate experience is preferred
Responsibilities
- Support the development and execution of key recruitment strategies and tactics by providing leadership and oversight on assigned initiatives.
- Manage paid social campaigns, including planning and optimization via Facebook Ads Manager.
- Ensure strong engagement and brand‑aligned storytelling across all platforms.
- Provide strategic direction and support in the development and implementation of communication plans.
- Ensure all communication initiatives are executed effectively and in accordance with Enrollment Management priorities.
- Lead the development and execution of a comprehensive social media strategy that enhances Jefferson’s visibility and engagement across key platforms.
- Oversee daily/weekly content strategy for Admissions social media channels.
- Provide leadership for the Rambassador Committee and Admissions Committee contributions to ensure high-quality, brand-aligned content.
- Assist in the planning and development of marketing assets that support demand generation for academic programs (website, print, email, digital, video, etc.).
- Ensure that Enrollment Management efforts promote and protect the Jefferson brand.
- Support the strategic development and continuous enhancement of enrollment-related website content.
- Conduct regular website audits to ensure accuracy, consistency, and effectiveness.
- Provide support in managing departmental budgets and vendor relationships.
- Assist with tracking expenses, coordinating vendor deliverables, and ensuring alignment with project goals.
Benefits
- medical (including prescription)
- supplemental insurance
- dental
- vision
- life and AD&D insurance
- short- and long-term disability
- flexible spending accounts
- retirement plans
- tuition assistance
- voluntary benefits, which provide colleagues with access to group rates on insurance and discounts
- tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
