Assistant Director, Residential Marketing

Starwood Hotels•Tampa, FL

44d•Onsite

About The Position

We are seeking a dynamic and strategic Associate Brand Director, Residential Marketing to support the launch and ongoing success of residential projects under the 1 Homes and Baccarat Residences brands. This role will be an integral part of the Brand Marketing team, acting as a key liaison between marketing, development, and residential ownership groups. The ideal candidate brings a hybrid background in luxury brand and residential marketing, with experience in creative development, digital and social media, experiential programming, and sales enablement. They will serve as a brand guardian, ensuring a cohesive and compelling expression of each brand’s identity across all residential initiatives, from early-stage pitch support to full-scale campaign execution. This role offers a unique opportunity to position each residential project as a standalone destination while maintaining deep integration within the overarching hotel brand narrative. The Associate Brand Director, Residential Marketing will collaborate cross-functionally and globally, supporting both development and marketing functions, working closely with agency partners and developer project teams to bring each vision to life.

Requirements

Based in Miami, FL, with the ability to work on-site at our home office.
4+ years of experience in luxury brand, hospitality, or residential marketing; experience in branded residences and luxury hospitality is a plus.
Proven ability to craft compelling brand narratives, write engaging copy, and oversee high-quality creative execution.
Demonstrated experience working with international teams or markets across time zones and cultures.
Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment.
Experience leading agencies, vendors, or cross-functional project teams from ideation to execution.
A collaborative, proactive, and entrepreneurial spirit with a strategic mindset.
A passion for sustainability, design, innovation, and the future of luxury living.

Nice To Haves

experience in branded residences and luxury hospitality is a plus.

Responsibilities

Develop & Execute Marketing Plans: Review and provide strategic feedback on developer marketing plans to ensure consistency with brand and generate the most impact on sales strategy.
Partner with the development team to create pitch decks, sales tools, and marketing resources that support business growth.
Build and maintain comprehensive residential marketing toolkits to ensure consistent brand execution and storytelling.
Review developer integrated marketing campaigns across paid media, social, digital, and print channels.
Develop unique, brand-aligned experiences including launch events, collaborations, and showroom activations.
Act as the point of contact for developers, coordinating deliverables with various internal teams including design and operations.
Content Creation: Collaborate with internal and external partners to develop engaging content for digital platforms, print materials, and owned channels.
Ensure all content reflects the distinctive voice, visuals, and values of each brand.
Data & Analytics: Work alongside developer marketing teams to analyze performance data to evaluate the effectiveness of marketing strategies and optimize campaigns accordingly.
Help track key KPIs across marketing touchpoints and generate actionable insights for ongoing refinement.
Cross-Functional & Global Collaboration: Serve as the connective tissue between brand marketing, development, creative, design and communications teams.
Liaise with ownership and sales & marketing teams to align efforts and elevate the overall residential marketing experience.
Collaborate with international development teams and global stakeholders to ensure regional nuance while maintaining brand consistency.
Oversee external agencies, consultants, and project contributors, providing creative direction, feedback, and strategic alignment.
Lead the development and coordination of 360-degree marketing campaigns for residential products across the brand portfolio.