Assistant Director, Prospective Student Engagement

University of Notre Dame • Notre Dame, IN

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About The Position

The University of Notre Dame's Mendoza College of Business is seeking a creative and strategic Assistant Director of Prospective Student Engagement to shape how prospective students interact with their graduate programs. This role involves leading the planning and execution of in-person recruitment events, collaborating with recruiters, faculty, and campus partners to create meaningful touchpoints for applicants. The position will utilize Slate CRM to analyze trends, optimize event strategies, and manage communications to enhance engagement and drive enrollment. Collaboration with marketing and external partners to expand event reach is also a key aspect of this role. This position offers an exciting opportunity to make a lasting impact on the future of Mendoza's graduate business programs.

Requirements

• Bachelor's degree (4 years)
• 1 to 2 years of experience
• Team work
• Project management
• Attention to detail
• Analytical and problem-solving skills
• Collaboration and relationship building

Responsibilities

• Strategize and execute in-person recruitment initiatives: Lead the planning, coordination, and delivery of a comprehensive calendar of engagement opportunities, including large-scale events like Welcome Weekend and personalized daily campus visits to attract and connect with prospective graduate students.
• Optimize engagement through CRM management: Utilize Slate CRM to analyze data trends, monitor attendance and engagement, and review post-event surveys. Use these insights to continuously refine event strategies, timing, and content for higher application conversion and yield.
• Develop and implement strategic communication plans: Design and manage targeted communication flows within Slate CRM for all prospective student interactions, encompassing pre-engagement messaging to boost attendance and post-engagement follow-up to encourage application submission and sustained interest.
• Secure and brief presenters and content contributors: Identify, recruit, and prepare faculty, current students, alumni, and other stakeholders to serve as presenters and content providers for all recruitment initiatives, ensuring compelling and informative experiences.
• Collaborate to expand outreach and impact: Partner with the Mendoza marketing team and external organizations to broaden the reach and visibility of recruitment efforts, increasing the pool of prospective students.
• Manage promotional resources and inventory: Oversee the inventory, ordering, and distribution of promotional materials for the graduate enrollment team, ensuring consistent branding and effective use in all engagement activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level