Assistant Director of Social Media

Liberty University•Lynchburg, VA

22h•$45,000 - $55,000•Onsite

About The Position

This position oversees the ongoing development and performance of Club Sports social media sites and networks, as well as digital creative content creation for those platforms. The individual will understand, follow, and disseminate Liberty University policies regarding social media use and monitor all aspects related to Club Sports. This role will organize and oversee the use of social media and video and content initiatives to promote various Club Sport teams and engage the public and student body. The position will create and oversee the creation of content for social media and video platforms within Club Sports and teams, working with various departments and areas within the University. This role will oversee, direct, assign, and lead all Academic Integration students for social media.

Requirements

Four-year college degree, with a concentration in graphic design, marketing, business or sport management
2+ years in a marketing function
Strong social media experience required
Well-developed communications and interpersonal skills required
Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
Possess public communication skills that allow professional representation of Liberty University.
Strong organizational skills.
Computer skills
Ability to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
Valid driver’s license, an acceptable DMV record, LU Driving Approval, and liability insurance is required when driving in the performance of the employee’s position.
Must be 21 years of age or older for LU-approved driver certification.
Minimum of five (5) years of documented driving history for LU-approved driver certification.
Maintain a clean driving record for LU-approved driver certification.

Nice To Haves

May be required to travel (on campus, locally and with the Men’s D1 Hockey team as needed)
May be required to sit to perform deskwork or type on a keyboard.
Regularly required to hear and speak in order to effectively communicate orally.
Regularly required to stand, walk, and climb stairs to move about the campus.
Handle materials, reach overhead, kneel or stoop in order to conduct business.
Regularly lift 10 or fewer pounds.

Responsibilities

Lead the strategy, creation, and management of social media content for Men’s DI Hockey and Club Sports department accounts (Facebook, Instagram, and X), including live game coverage, photography, graphics, video, and weekly digital content.
Manage and coordinate with student staff, interns, and contributors assisting with social media, content creation, and game-day operations, including scheduling, mentorship, evaluations, and professional development.
Develop content calendars and collaborate with Marketing, Media, Academic Integration, and creative staff to plan and execute promotional campaigns and branding initiatives.
Monitor social media trends, analytics, and emerging technologies to improve fan engagement, digital performance, and overall brand presence.
Support game-day operations through social media promotion, sponsorship activations, fan engagement, and preparation of digital and promotional assets.
Assist with video production, graphic design coordination, and creative storytelling across Club Sports platforms.
Travel with Men’s DI Hockey and support additional Club Sports teams and events as needed.
Contribute to maintaining Club Sports digital platforms, supporting the accuracy, timeliness, and consistency of website and promotional content.
Collaborate with campus partners and external sponsors to support creative promotions and enhance the overall game day atmosphere.
Support social media efforts through Academic Integration, including assisting with meetings, communication, and guidance for student interns managing team accounts.
Maintain organized files, timelines, and tracking documents to support efficient workflow and execution of initiatives.
Represent Club Sports in a professional and positive manner, working collaboratively with staff, students, and external partners.
Assist with events during evenings and weekends and support additional responsibilities as assigned.
Work in Concessions as needed throughout the year.
Complete necessary University trainings to stay in compliance.
Works effectively as a team member, embracing and fostering LU’s mission.
Remains abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks.
Strictly adheres to Liberty University policies, representing the University in an exemplary manner.
Works effectively as a team member, embracing and fostering LU’s Christian model and Mission – Training Champions for Christ.