Assistant Director of Outreach and Recruitment

Details•San Diego, CA

1d•Hybrid

About The Position

The Assistant Director of Outreach and Recruitment is responsible for ensuring the unique, differentiated product attributes and benefits of each Knauss School of Business academic program are clearly articulated and sold to targeted student segments. The Assistant Director stays current on data analytics and trends regarding the external and competitive environments in which the Knauss School competes to advance data informed decision making and program development that exceeds customer needs. The Assistant Director position collaborates with others to ensure the entire Knauss School of Business’ academic portfolio delivers defined enrollment and retention goals. Additionally, the Assistant Director works with various support groups within the Knauss School and at USD to build equity in a unified brand essence. In addition, this position collaborates with academic Department Chair(s) to ensure ongoing knowledge of program details and offerings and consults, as needed, regarding applicant academic qualifications. The Assistant Director is responsible for coordinating and attending program-specific recruiting events as well as maintaining relationships with admitted students until they matriculate into their program(s). This position requires a customer-focused personality, high energy, and ability to interact with prospective students, current students, alumni, faculty and staff, and the employer community. The role requires flexibility in working some evenings and weekends, as well as occasionally travel.

Requirements

Bachelor’s degree from an accredited college or university with preference given to Business, Marketing and/or related field of study
3 years of work experience in product marketing, recruiting, sales, higher education or relevant industry
Excellent skill in using business software systems in the completion of work assignments; i.e. Word and Excel, PowerPoint, content management system (CMS) and customer relations management (CRM) software
The position requires a customer-focused personality, high energy, and ability to interact with students, faculty and staff, and alumni.
Excellent knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation.
Excellent skills to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences.
Evaluation and analyses of data.
Presenting materials.
Event coordination and tracking of event results.
Product or program promotion and marketing.
Interacting with the professional business community.
Human relations and interpersonal communications.
Lead conversion.
Exercising self-initiative and creativity.
Be able to function with a high degree of autonomy.
Demonstrated capacity for developing and understanding strategy.
Lead nurturing campaign experience with proven results.
Operation of personal computer equipment and web management.
Time management and organization of multi-tasking work requirements.
Communicating effectively both verbally and in writing.
Ability to use mature judgment.
Ability to form productive working relationships with faculty, staff, and administration.
Emotional intelligence.
Being flexible and versatile in coping with evolving and work situations.
Ability to focus on technical details in an environment with many distractions.
Ability to shift mental tasks from the minute and technical to interpersonal and creative at any given moment.
Being able to handle the stress of last-minute deadlines and changes.
Ability to assume responsibility and effectively resolve problems by exercising independent judgement.

Nice To Haves

Master’s degree from an accredited college of university in Business, Marketing or a related field
3+ years of progressively responsible marketing experience in product marketing, sales, higher education recruitment, or related field
Experience in lead generation, search, online advertising and pay-per-click (PPC)

Responsibilities

Coordinate and participate in academic program-specific recruitment efforts, including but not limited to virtual and traditional face-to-face meetings with prospective students and participation in academic program related activities and/or events.
Recruit new students using impactful marketing and selling tactics that yield a quantifiable and significant return on marketing investments across various channels.
Monitor progress toward enrollment/retention targets and recruitment objectives, and provide regularly reporting of that progress to the respective Department Chair(s) and others as necessary and requested.
Increase quality lead generation and enrollments by prospective students while decreasing the cost per inquiry.
Convert leads enrolled students.
Develop a process for a high-converting stream (lead-to-student) of inquiries.
Track prospective student and applicant data using our Customer Relationship Nurturing (CRN vs. CRM) system extensively to track prospective student and applicant data; analyzes and reports data to Assistant Dean of Marketing on a regular basis.
Maintain relationships with admitted students until they matriculate into the program(s).
Track lead quality per channel, time to contact, contact rate, conversion rates (lead to student by channel), app yield and other conversion metrics so they can be constantly optimized for improved performance.
Aid in the creation of all marketing tactics deployed as part of the School of Business and Academic Program Suite.
Cultivate trusting relationships with external stakeholder groups, including but not limited to businesses, industries, non-governmental entities.
Collaborate across the School of Business’ Academic Product Suites to ensure the entire School of Business’ academic portfolio delivers defined enrollment and retention goals.
Collaborate with the Student Success Center, Professional Development Team, Alumni Relations Personnel and graduate student associations at the School of Business in recruiting initiatives as needed.
Review applications and conduct admissions interviews in collaboration with the respective Department/Academic Program Suite and other School of Business units as needed.
Support applicants throughout the admissions process.
Develop and implement yield initiatives for admitted students.
Collaborates with the Director of Business Admissions to ensure processes are consistent across all programs.
Plan and execute recruiting events as required on and off campus.
Lead event coordinator for all recruiting events related to assigned vertical.
Work with marcom to designs event marketing communications content and strategy as needed.
Plan and promote recruiting events and work with marcom on pre- and post-event lead follow-up.
Support PMS with the creation of email campaigns and marketing materials as needed to help promote recruiting events and initiatives.
Coordinate event email broadcast calendar and distribution to target segment.
Provide day-of event management by coordinating on-site logistics such as set-up, tear-down, catering, attendee check-in, etc.
Reviews data points.
Positively impact the fiscal performance of the Knauss School of Business degree and certificate programs.
Research marketing channels for specific audiences as support for assessing the ability to reach the target audience and build a marketing promotional plan.
Monitor, track and report on all campaign activities including cost per lead (CPL) by source, lead conversions, ROI on campaign expenditures, response rates, etc.
Collect and report data for USD reporting and other surveys (e.g., Bloomberg Businessweek, US News World Report, and others).
Responsible for implementing brand promise and attributes that are unique and important to the target audience for each degree program and certificate presented to the marketplace.
Convey compelling messaging campaigns, target personas and stewarding the campaign process with all stakeholders.
Translate the unique differentiators and benefits of each academic program within the Academic Program Suite into all communications materials developed and produced in collaboration with Marcom.
Develop a communication and marketing strategy that addresses the student life cycle and considers program priorities including: using customer data to establish cost effective contact practices; combining customer data to determine best ROI for promotional efforts per program, etc.
Collaborate with the School of Business’ various support groups to ensure a unified brand essence for the School of Business is promoted (i.e., Marketing & Communications, Associate Dean of Strategy and Curriculum Innovation, Associate Dean of Faculty and Operations, Department chairs, , Centers of Distinction, and Learning & Technology).
Other duties as assigned.