Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963]

Nevada System of Higher Education•Las Vegas, NV

8d•Onsite

About The Position

The Assistant Director of Online Marketing, reporting to the Executive Director of Marketing & Communications in Academic Affairs, supports UNLV’s fully online undergraduate and graduate degree and microcredential programs by leading the development and execution of integrated marketing campaigns that drive recruitment, admission, enrollment, and retention. This role oversees UNLV Online multichannel campaigns spanning email journeys, paid digital advertising (including search and social), website development and maintenance, print collateral, and direct mail. The Assistant Director ensures UNLV Online marketing initiatives adhere to university branding and accessibility standards and effectively support enrollment growth in online degree programs. The Assistant Director collaborates closely with its Marketing & Communications team, UNLV Online, Academic Affairs departments, and university partners to support integrated marketing and communication initiatives for online degree and microcredential programs. This role supports content and creative development and communication journeys in Salesforce Marketing Cloud while using data to inform and improve campaign performance. While this role does not currently include direct supervisory responsibilities, it requires cross-departmental coordination and hands-on execution of high-impact marketing strategies to support a diverse and growing population of online learners. This role requires a proactive, organized, and detail-oriented marketing professional who collaborates effectively and brings expertise in both digital and traditional channels.

Requirements

Bachelor's degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 4 years of related professional experience, or a master’s degree and 2 years of related professional experience in marketing, public relations, digital advertising, or integrated marketing communications.
Strong understanding of integrated marketing strategies across digital and traditional channels, including audience segmentation to support recruitment, enrollment, and retention goals
Hands-on experience developing and executing digital campaigns
Experience using tools such as Google Analytics and digital advertising platforms for performance tracking and optimization
Knowledge of brand, editorial, and accessibility standards in public-facing communications
Strong project management skills, with the ability to manage multiple initiatives, priorities, timelines, and deliverables in a fast-paced environment
Highly organized and adaptable, with strong problem-solving skills
Strong attention to detail in grammar, punctuation, and proofreading
Strong interpersonal and relationship-building skills
Ability to work independently while also contributing effectively as part of a team
Excellent written and verbal communication skills, with the ability to develop compelling digital content across platforms and audiences
Strong research skills for content development and strategy
Ability to ensure accuracy, consistency, and alignment in messaging across campaigns
Ensure compliance with digital accessibility standards and university branding guidelines
Support inclusive, student-centered communications that reflect university values

Nice To Haves

A master’s degree from an accredited college or university is preferred.
Experience supporting enrollment-focused marketing or communication campaigns in higher education or online learning environments is also preferred.
Experience leading projects, managing timelines, collaborating with external vendors and internal teams, and executing enrollment-focused marketing strategies is preferred.
Experience using Salesforce Marketing Cloud for email campaign development
Familiarity with SEO and user experience best practices
Strong awareness of higher education trends and challenges
Knowledge of AP Stylebook and content editing
Creative design or artistic ability, particularly in developing engaging digital content

Responsibilities

Lead the development, implementation, and assessment of integrated marketing campaigns for UNLV’s fully online undergraduate and graduate degree and microcredential programs that support recruitment, admission, enrollment, and retention
Oversee multichannel marketing campaigns for UNLV Online, including paid digital advertising, email journeys, website coordination, print collateral, and direct mail
Manage paid advertising initiatives, including audience targeting, performance tracking, budget coordination, and vendor collaboration
Collaborate with UNLV Online, Academic Affairs departments, and university partners to support content development, campaign execution, and integrated marketing strategies
Oversee communication journeys in Salesforce Marketing Cloud and use data to support campaign performance and engagement
Lead project coordination for UNLV Online marketing and communication initiatives, including timelines, deliverables, and production schedules
Foster coordinated marketing and communication efforts for UNLV Online programs across Academic Affairs and university partners