Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963]

University of Nevada Las Vegas•Las Vegas, MD

7d•Onsite

About The Position

The University of Nevada, Las Vegas (UNLV) is seeking an Assistant Director of Online Marketing to support its fully online undergraduate and graduate degree and microcredential programs. This role reports to the Executive Director of Marketing & Communications in Academic Affairs and is responsible for leading the development and execution of integrated marketing campaigns to drive recruitment, admission, enrollment, and retention. The position oversees multichannel campaigns including email journeys, paid digital advertising, website management, print collateral, and direct mail, ensuring adherence to university branding and accessibility standards. The Assistant Director will collaborate with various university departments and partners, support content and creative development, and utilize Salesforce Marketing Cloud and data analytics to optimize campaign performance. While this role does not currently have direct supervisory responsibilities, it requires strong cross-departmental coordination and hands-on execution of marketing strategies.

Requirements

Bachelor's degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field from an accredited college or university, or a master's degree.
4 years of related professional experience (with a bachelor's degree) or 2 years of related professional experience (with a master's degree) in marketing, public relations, digital advertising, or integrated marketing communications.
Strong understanding of integrated marketing strategies across digital and traditional channels, including audience segmentation.
Hands-on experience developing and executing digital campaigns.
Experience using tools such as Google Analytics and digital advertising platforms for performance tracking and optimization.
Knowledge of brand, editorial, and accessibility standards in public-facing communications.
Strong project management skills, with the ability to manage multiple initiatives, priorities, timelines, and deliverables in a fast-paced environment.
Highly organized and adaptable, with strong problem-solving skills.
Strong attention to detail in grammar, punctuation, and proofreading.
Strong interpersonal and relationship-building skills.
Ability to work independently while also contributing effectively as part of a team.
Excellent written and verbal communication skills, with the ability to develop compelling digital content across platforms and audiences.
Strong research skills for content development and strategy.
Ability to ensure accuracy, consistency, and alignment in messaging across campaigns.
Ensure compliance with digital accessibility standards and university branding guidelines.
Support inclusive, student-centered communications that reflect university values.

Nice To Haves

A master's degree from an accredited college or university.
Experience supporting enrollment-focused marketing or communication campaigns in higher education or online learning environments.
Experience leading projects, managing timelines, collaborating with external vendors and internal teams, and executing enrollment-focused marketing strategies.
Experience using Salesforce Marketing Cloud for email campaign development.
Familiarity with SEO and user experience best practices.
Strong awareness of higher education trends and challenges.
Knowledge of AP Stylebook and content editing.
Creative design or artistic ability, particularly in developing engaging digital content.

Responsibilities

Lead the development, implementation, and assessment of integrated marketing campaigns for UNLV’s fully online undergraduate and graduate degree and microcredential programs that support recruitment, admission, enrollment, and retention.
Oversee multichannel marketing campaigns for UNLV Online, including paid digital advertising, email journeys, website coordination, print collateral, and direct mail.
Manage paid advertising initiatives, including audience targeting, performance tracking, budget coordination, and vendor collaboration.
Collaborate with UNLV Online, Academic Affairs departments, and university partners to support content development, campaign execution, and integrated marketing strategies.
Oversee communication journeys in Salesforce Marketing Cloud and use data to support campaign performance and engagement.
Lead project coordination for UNLV Online marketing and communication initiatives, including timelines, deliverables, and production schedules.
Foster coordinated marketing and communication efforts for UNLV Online programs across Academic Affairs and university partners.