Assistant Director of Marketing - Athletics

The Citadel•Charleston, SC

12d•Onsite

About The Position

The Citadel, The Military College of South Carolina is seeking an Assistant Director of Marketing in Athletics. This position will report to the Assistant AD/Marketing and Promotions as well as the Associate AD for External Operations. The role involves assisting in the development, planning, coordination, and implementation of all marketing and promotional efforts for the Department of Athletics, including growing community relations. The position will focus on marketing, promotional, and social media efforts for Basketball, Volleyball, and Wrestling, driving ticket sales and attendance, and increasing engagement through community relations utilizing market research, analytics, and consumer and social trends. Responsibilities also include coordinating in-game promotions for various sports and writing game scripts. Collaboration with Corporate Sales & Sponsorships is expected to execute promotions that align with marketing and sales commitments.

Requirements

Bachelor’s degree.
Willingness to work nights and weekends, including all home Football, Basketball, Baseball, and other athletic events and contests as assigned.
Ability to use MS Office Suite.
Ability to use Adobe Creative Suite.
Ability to use Asana or similar project management software.

Nice To Haves

Master’s Degree in Sport Marketing, Marketing, Communications, or Graphic Design.
Experience managing community engagement/relations.
Prior experience working in athletics.
Experience with market research and analytics.
Knowledge of consumer and social trends.

Responsibilities

Assist in the development, planning, coordination and implementation of all marketing and promotional efforts for the Department of Athletics.
Grow the Department of Athletics community relations.
Plan, coordinate and implement marketing, promotional and social media efforts for primarily Basketball, Volleyball, and Wrestling.
Drive ticket sales and attendance for all ticketed sports.
Drive engagement through meaningful community relations utilizing market research, analytics, and consumer and social trends.
Coordinate in-game promotions for football (on field director), basketball (game day director) and assist with baseball promotions as needed as well as other sports assigned.
Write and execute game scripts for Basketball, Volleyball and Wrestling. Assist with Football and Baseball.
In-game promotions include but are not limited to; pre-game, timeouts, halftimes etc.
Collaborate with Corporate Sales & Sponsorships to execute promotions that reflect marketing/sales commitments.