Assistant Director of Digital Marketing - Tennessee Athletics - UTK

University of Tennessee•Knoxville, TN

2d•Onsite

About The Position

The Assistant Director of Digital Marketing serves as a strategic member of the Tennessee Athletics Digital Marketing and Web team within the Marketing and Fan Experience Department, reporting to the Associate Director of Digital Marketing and Web. This position is responsible for developing, implementing, and evaluating integrated digital marketing strategies that support departmental priorities, drive fan engagement, and advance revenue-generating initiatives for Tennessee Athletics Hospitality, Tennessee Athletics facility rental events, and Food City Center events, including concerts and special events. Working collaboratively with Fan Experience, Ticket Sales, Tennessee Fund, Communications, Strategy & Analytics, and external partners, the Assistant Director exercises independent judgment in planning audience engagement strategies, marketing automation initiatives, digital advertising campaigns, and performance optimization to achieve measurable business objectives. This position analyzes campaign performance, identifies opportunities for continuous improvement, ensures digital communications align with Tennessee Athletics brand standards, provides guidance to student interns, and performs other duties as assigned.

Requirements

Strategic member of the Tennessee Athletics Digital Marketing and Web team.
Reports to the Associate Director of Digital Marketing and Web.
Collaborates with Fan Experience, Ticket Sales, Tennessee Fund, Communications, Strategy & Analytics, and external partners.
Exercises independent judgment in planning audience engagement strategies, marketing automation initiatives, digital advertising campaigns, and performance optimization.
Analyzes campaign performance.
Identifies opportunities for continuous improvement.
Ensures digital communications align with Tennessee Athletics brand standards.
Provides guidance to student interns.

Responsibilities

Developing, implementing, and evaluating integrated digital marketing strategies that support departmental priorities, drive fan engagement, and advance revenue-generating initiatives for Tennessee Athletics Hospitality, Tennessee Athletics facility rental events, and Food City Center events, including concerts and special events.
Planning audience engagement strategies, marketing automation initiatives, digital advertising campaigns, and performance optimization to achieve measurable business objectives.
Analyzing campaign performance and identifying opportunities for continuous improvement.
Ensuring digital communications align with Tennessee Athletics brand standards.
Providing guidance to student interns.
Performing other duties as assigned.