Assistant Director of Marketing and Social Media

University of Oregon•Eugene, OR

About The Position

Reporting the Director of Communications for OtP, the Assistant Director is responsible for developing and overseeing strategic, proactive, and cohesive communications for the University Career Center, working closely with UCC leadership, as well as providing communications support for UO Online and OtP more generally. The Assistant Director conceives, develops, implements, evaluates, and refines communication and marketing strategies to achieve maximum impact with target audiences, providing content and creative direction, as well as managing projects independently. This will include working with the Director of Communications and the Division of Student Life to develop a comprehensive engagement strategy for enrolled undergraduate students. The Assistant Director designs visual communications content for print, digital, and other media to support Oregon Rising priorities and OtP programs, using the UO Brand and Style Guide, and provides solutions for OtP clients to follow those brand guidelines in print and digital materials they create. The Assistant Director will lead social media campaigns directed at current students, faculty and staff, and other audiences identified as a priority for the institution. The Assistant Director will work independently to create concepts, develop content, publish posts, and evaluate content performance.

Requirements

Bachelor’s degree in journalism, communication, marketing, the arts, or a closely related field; OR an equivalent combination of education and experience
Three years of professional experience executing communications and marketing projects, which can include but is not limited to developing strategic communications plans; graphic design; social media management; and creating effective content
Professional experience in graphic design for digital or print applications, or a bachelor’s degree in graphic design or closely related field
Excellent oral and written communication skills and strong attention to detail
Ability to develop and implement marketing and communications strategies that advance the university’s academic mission and institutional priorities in student success and career preparation
Ability to work across communication and marketing verticals including writing, photo and video production, design, social media, and client management
Demonstrated high-functioning organizational skills, including an ability to manage time and projects efficiently in an environment of shifting priorities, and experience using a project management system
Proficiency with Adobe Creative Suite, including Illustrator, InDesign, and Photoshop
Demonstrated ability to effectively collaborate in a cross-functional team and to help diverse clients meet goals with creative solutions
Commitment and ability to communicate effectively with individuals from diverse backgrounds and cultures
Understanding of content accessibility standards and strategies for different mediums

Nice To Haves

At least one year of experience in a strategic planning role
Experience working in marketing and communications in higher education and creating content for a college student audience
At least one year of professional or student experience shooting and editing photo and video content for social media platforms
Knowledge of Drupal, WordPress, or other web content management systems
Experience and comfort in using project management systems and workflows
Experience collaborating with event organizers, academic units, and central offices to support event planning, promotion, and execution
Experience working with executives
Strong passion for and knowledge of technology, emerging media, and digital communications

Responsibilities

Developing and overseeing strategic, proactive, and cohesive communications for the University Career Center
Providing communications support for UO Online and OtP
Conceiving, developing, implementing, evaluating, and refining communication and marketing strategies to achieve maximum impact with target audiences
Providing content and creative direction
Managing projects independently
Working with the Director of Communications and the Division of Student Life to develop a comprehensive engagement strategy for enrolled undergraduate students
Designing visual communications content for print, digital, and other media to support Oregon Rising priorities and OtP programs, using the UO Brand and Style Guide
Providing solutions for OtP clients to follow brand guidelines in print and digital materials they create
Leading social media campaigns directed at current students, faculty and staff, and other audiences identified as a priority for the institution
Working independently to create concepts, develop content, publish posts, and evaluate content performance