Director of Social Media

UNC-Chapel Hill • Chapel Hill, NC

1d

About The Position

The director of social media provides strategic leadership for the University’s social media program and serves as the institution’s lead authority on social media strategy, governance and best practices. The position reports to the Associate Vice Chancellor for Marketing in University Communications and Marketing ( UCM ) and manages a team of social media specialists. The director develops and leads the University’s social media strategy to advance institutional priorities, strengthen brand engagement among stakeholders and protect and enhance the University’s reputation. The role sets the strategic direction for the University’s primary brand social media accounts and ensures that content across platforms aligns with institutional messaging, brand standards and marketing priorities. In addition to leading the University’s flagship social media channels, the director provides leadership and strategic guidance for the University’s broader social media ecosystem. The position establishes best practices, policies and governance for social media use across schools, departments and administrative units and serves as a strategic advisor to campus communicators managing affiliated accounts. The director works collaboratively with content strategists and creators including, writers, videographers, designers and other creative producers across University Communications and Marketing to translate institutional storytelling and marketing priorities into effective social media campaigns and platform-specific content. The position ensures that social media strategies are integrated with the University’s broader communications, marketing and brand initiatives. The director will lead the development and implementation of a comprehensive YouTube strategy that expands the University’s video storytelling and supports recruitment, reputation and engagement goals. The role also provides strategic oversight of the University’s podcast portfolio, ensuring alignment with editorial priorities, brand standards and audience engagement strategies.

Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations or a related field.
• 5-7 years of experience developing and implementing social media strategies for a major brand or organization.
• Demonstrated experience leading complex digital communications initiatives across multiple platforms.
• Experience supervising staff or leading a team.
• Strong understanding of social media analytics, audience engagement and digital storytelling.
• Ability to provide strategic consultation to colleagues and campus partners.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong relationship-building, collaboration and project management skills.

Nice To Haves

• 7-10 years of experience in social media, communications, journalism, public relations or marketing.
• Experience managing social media for a national or global brand in a large, complex organization.
• Experience developing video and YouTube strategies.
• Experience overseeing podcasts or digital audio content.
• Experience providing training or strategic consultation to decentralized communications teams.

Responsibilities

• Develop and lead the University’s social media strategy
• Strengthen brand engagement among stakeholders
• Protect and enhance the University’s reputation
• Set the strategic direction for the University’s primary brand social media accounts
• Ensure that content across platforms aligns with institutional messaging, brand standards and marketing priorities
• Provide leadership and strategic guidance for the University’s broader social media ecosystem
• Establish best practices, policies and governance for social media use across schools, departments and administrative units
• Serve as a strategic advisor to campus communicators managing affiliated accounts
• Translate institutional storytelling and marketing priorities into effective social media campaigns and platform-specific content
• Lead the development and implementation of a comprehensive YouTube strategy
• Provide strategic oversight of the University’s podcast portfolio

What This Job Offers

• Job Type: Full-time
• Career Level: Director