Director, Social Media

David Yurman•New York, NY

5d•$165 - $175•Hybrid

About The Position

The Director of social media will lead the strategic vision, channel strategy, and execution of social across all platforms for David Yurman. This role is responsible for elevating brand storytelling, driving cultural relevance, and delivering measurable business impact through best-in-class, insight-led social and content strategies. Reporting into Vice-President, Brand Strategy & Partnerships, this leader will oversee a team of three, with one direct report, and partner cross-functionally to ensure social is fully integrated across campaigns, product storytelling, and full-funnel marketing efforts.

Requirements

8–10+ years of experience in social media strategy within luxury, fashion, beauty, or lifestyle brands
Strong experience developing channel strategies with a clear understanding of platform roles and audience behaviors
Proven ability to leverage analytics and insights to drive strategic decisions and future planning
Experience managing and developing teams
Deep knowledge of social platforms and evolving trends, with a strong luxury aesthetic sensibility
Highly collaborative, with experience working across creative, media, and marketing functions
Analytical mindset with fluency in social metrics, testing frameworks, and performance optimization

Responsibilities

Strategic & Channel Leadership Define and lead a holistic, platform-specific channel strategy, outlining the role of each platform (Instagram, TikTok, YouTube, Pinterest, LinkedIn) across the marketing funnel
Establish clear objectives, content pillars, and audience strategies by channel to drive both brand equity and performance
Identify emerging platforms, formats, and cultural moments to future-proof the brand’s social presence
Content & Creative Oversight Partner with Creative, Editorial, and Brand teams to develop and brief social-first content that is both aspirational and performance-driven
Ensure all content ladders back to channel strategy, with clear intent by platform and format
Oversee always-on and campaign content, including video, talent partnerships, and behind-the-scenes storytelling, maintaining strong brand guardianship
Analytics-Driven Planning & Optimization Lead with a data-first mindset, using performance analytics, audience insights, and social listening to inform strategy and creative decisions
Translate insights into forward-looking content planning, optimizing messaging, formats, and platform investment over time
Establish robust testing frameworks to continuously refine content, cadence, and channel mix
Own KPI development, reporting, and performance benchmarks, ensuring clear measurement of both brand and business impact
Full-Funnel Integration Ensure social plays a defined and measurable role across the full marketing funnel—from awareness through conversion
Partner with Media and Performance teams to optimize paid social strategies, audience targeting, and creative effectiveness
Align organic and paid strategies to maximize reach, efficiency, and ROI
Team Leadership Lead, mentor, and develop a high-performing team of three, with one direct report
Foster a culture of strategic thinking, creativity, agility, and accountability, grounded in both brand excellence and performance rigor
Build clear processes for content planning, approvals, and cross-functional collaboration