Assistant Director of Marketing and Communications

Details • San Diego, CA

3d • Onsite

About The Position

The Assistant Director of Marketing and Communications serves as the primary marketing and fan engagement leads for assigned athletics programs. This role is responsible for developing and executing sport-specific marketing strategies designed to increase attendance, enhance the fan experience, elevate the USD Athletics brand, and support departmental revenue generation efforts. In addition to leading marketing initiatives, this position provides secondary support in storytelling, digital content coordination, and limited sports information responsibilities when needed. This role works collaboratively within the External Affairs unit to ensure unified messaging, strong brand alignment, and effective fan engagement across all athletics platforms.

Requirements

• Bachelor’s degree required, preferably in Communications, Marketing, or Journalism.
• Minimum one year of experience in Sports Communications or Sports Marketing required; two or more years preferred.
• CPR/first aid certification required within six weeks of employment.
• California driver’s license required.
• Must be available to work some evenings and weekends due to working home and away events.
• This position requires occasional travel, including to away events.
• Successful completion of a pre-employment background check.
• Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
• Strong communication and writing abilities.
• Strong organizational and project management skills.
• Ability to manage multiple sports and priorities simultaneously.
• Collaborative and team-oriented mindset.
• Ability to communicate, orally and in writing, with local media, USD employees, and national media outlets.
• Excellent organization skills.
• Ability to work independently, or with others, under pressure and meet deadlines.
• Excellent writing, oral and computer skills.
• Understanding of sports and statistics.
• Excellent skills in the use of specific equipment and tools as identified below.
• Knowledgeable with video equipment and post production software for video editing.
• Functional knowledge of video streaming and elements of a live sports video production/broadcast.

Nice To Haves

• Understanding of NCAA rules and regulations strongly preferred.
• Working proficiency with SIDEARM Sports, StatCrew, NCAA Genius/NCAA Manager, StatBroadcast, Adobe Photoshop, and Adobe InDesign strongly preferred.
• Experience with still photography preferred.

Responsibilities

• Serve as the primary marketing lead for assigned sports programs and secondary support for additional teams.
• Develop and execute sport-specific marketing plans focused on: Attendance growth, Fan engagement, Brand awareness, Revenue support initiatives.
• Plan and execute game-day marketing initiatives, promotions, and fan engagement activities.
• Coordinate in-game entertainment, promotions, and student engagement efforts.
• Assist with departmental initiatives including Kids Club, group experiences, and community engagement programs.
• Assist with digital marketing initiatives across social media, web, email, and paid marketing platforms.
• Coordinate promotional email campaigns supporting attendance, fan engagement, and departmental initiatives.
• Help grow and engage fan databases through digital marketing initiatives.
• Utilize analytics and audience insights to help guide campaign strategy and performance.
• Work collaboratively with coaches and sport administrators to align marketing efforts with program goals.
• Collaborate with creative services staff to develop compelling storytelling content.
• Identify and amplify stories featuring student-athletes, coaches, and program achievements.
• Support department-wide storytelling initiatives that elevate the USD Athletics brand.
• Coordinate with creative staff to ensure consistent messaging and brand presentation across all athletics platforms.
• Assist in the planning and execution of digital content strategies across social, video, and web platforms.
• Collaborate on feature content, behind-the-scenes storytelling, and brand-building initiatives for assigned programs.
• Support creative ideation and campaign development tied to major athletics initiatives and events.
• Assist with department-wide external affairs initiatives and special projects.
• Support collaboration between marketing, creative services, ticketing, sponsorship, and merchandise units.
• Assist with event planning, promotional logistics, and operational coordination as assigned.

Benefits

• medical
• dental
• vision
• a retirement contribution given to you by the University
• access to on-campus Fitness Centers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level