Assistant Director of Athletics for Communications
Bethel University•Mishawaka, IN
•Onsite
About The Position
The Assistant Director of Athletics for Communications provides strategic leadership for all athletic communications, storytelling, and media relations efforts for the Department of Athletics. This role advances Bethel University's Christ-centered mission by promoting intercollegiate athletics through compelling content, brand management, and integrated digital communication strategies. The position is responsible for public relations, digital media, live event coverage, and statistical reporting, while cultivating relationships with institutional partners, conference affiliates, the National Association of Intercollegiate Athletics (NAIA), and the National Christian College Athletic Association(NCCAA). The role also supports the holistic development of student-athletes by telling stories that reflect excellence, character, and faith.
Requirements
- Bachelor's degree in Sports Communication, Journalism, Marketing, or related field (Master's preferred)
- 2-4 years of experience in collegiate athletic communications or a related field
- Exceptional writing, editing, and storytelling ability across multiple platforms
- Proficiency with: Website content management systems (e.g., SIDEARM Sports or similar)
- Proficiency with: Social media management tools and analytics
- Proficiency with: Live statistics software (e.g., StatCrew, Genius Sports)
- Proficiency with: Adobe Creative Suite (Photoshop, InDesign, Canva) or equivalent
- Strong organizational skills with ability to manage multiple sports and deadlines
- Knowledge of intercollegiate athletics (NAIA/NCAA rules, reporting standards, awards processes)
- Demonstrated commitment to the Christian faith and ability to support the mission of the University
- Ability to work evenings, weekends, and travel as required
- Ability to lift up to 50 lbs
Responsibilities
- Serve as the primary media contact for all varsity sports
- Develop and execute a comprehensive athletic communications strategy aligned with departmental goals
- Write and distribute press releases, feature stories, game recaps, and institutional content
- Coordinate media coverage, interviews, and press opportunities
- Maintain relationships with local, regional, and national media outlets
- Oversee and manage the official athletics website (bupilots.com), ensuring timely and accurate updates (rosters, schedules, results, records)
- Lead content creation across platforms, including social media, web, email, and video
- Ensure consistent application of Bethel Athletics branding, messaging, and visual identity
- Monitor and guide team accounts to maintain brand integrity and alignment
- Track and analyze engagement metrics to inform strategy and growth
- Develop and execute a comprehensive social media strategy across platforms (Instagram, X, Facebook, YouTube, emerging platforms)
- Create engaging, mission-driven content that highlights student-athlete stories, team success, and program culture
- Provide guidance and education to coaches and student-athletes on best practices, branding, and NIL-related awareness
- Oversee all game day communications operations, including live statistics, scoring, and event coverage
- Supervise and train student workers, statisticians, and game day staff
- Coordinate public address scripts, promotional reads, and in-game communication elements
- Ensure accurate and timely reporting of results and statistics
- Compile and report statistics to conference, NAIA, and NCCAA partners
- Manage nominations for athletic and academic awards (conference, national, and academic honors)
- Maintain statistical archives and historical records
- Oversee photography and video strategy, including capturing and curating content for promotional use
- Manage live streaming operations (Bethel Sports Network), including scheduling, quality control, and staffing
- Collaborate with external broadcast partners (e.g., regional networks)
- Support development of video storytelling and highlight content
- Partner with the University's Marketing & Communications team on campaigns, branding initiatives, and storytelling
- Contribute to publications including game programs, recruiting materials, alumni features, and institutional communications
- Support athletic department initiatives including fundraising, camps, and special events
- Supervise and mentor student workers and interns in athletic communications
- Manage the athletic communications budget and resources
- Serve on departmental committees (e.g., Hall of Fame)
- Contribute to a Christ-centered culture that emphasizes service, integrity, and excellence
- Perform other duties as assigned by the Director of Athletics
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
