Assistant Director / Digital Marketing & Revenue
About The Position
The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. As part of the Revenue & Digital Innovation team, the Assistant Director / Digital Marketing & Revenue will manage revenue generating initiatives for Virginia Tech Athletics. This position oversees the implementation and management of digital platforms (email, web, mobile app, etc.) and contributes to digital marketing efforts for an assigned ticketed sport (Football, or Men's or Women's Basketball, or Baseball). Will collaborate with other team members and Athletics department staff in content creation, content distribution, and the measurement of digital campaign success. Will be expected to ensure all content aligns with the university's brand standards and organizational objectives while maintaining a focus on achieving measurable results.
Requirements
- Bachelor’s degree in digital marketing, sports management, or another comparable program with relevant experience, or a master's degree.
- Strong attention to detail, copywriting, and editing skills.
- Experience developing marketing automation and digital advertising campaigns.
- Ability to meet deadlines.
- Ability to work outside normal working hours, including nights and weekends when required.
Nice To Haves
- Proficiency in Eloqua, WMT, and Vozzi (or comparable platforms).
- Experience in a NCAA Division I college athletics department or professional sports organization.
Responsibilities
- Manage revenue generating initiatives for Virginia Tech Athletics.
- Oversee the implementation and management of digital platforms (email, web, mobile app, etc.).
- Contribute to digital marketing efforts for an assigned ticketed sport (Football, or Men's or Women's Basketball, or Baseball).
- Collaborate with other team members and Athletics department staff in content creation, content distribution, and the measurement of digital campaign success.
- Ensure all content aligns with the university's brand standards and organizational objectives.
- Maintain a focus on achieving measurable results.
Benefits
- Professional development opportunities
- University shared governance participation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
