Director, Revenue Marketing
About The Position
The Director, Revenue Marketing will be responsible for generating high-quality pipeline for the sales team and proving its value with data. This role owns the entire funnel, including leading the BDR team and a Product Marketing Manager. The position comes with a funded program budget, three retained agencies to manage, and existing assets for positioning, competitive analysis, and board reporting. The company sells a technical product to skeptical enterprise buyers with long sales cycles, and is looking for someone who finds this a challenging and interesting problem to solve. This is an opportunity to build the marketing function with significant ownership, reporting directly to the CRO, and with a clear path to VP of Marketing as the team and results grow.
Requirements
- 7+ years in B2B SaaS marketing with direct demand generation ownership.
- Experience selling technical products through complex enterprise sales cycles.
- A proven track record demonstrated through specific numbers: pipeline sourced, conversion rates, CAC, program-level ROI.
- Hands-on AI fluency, using LLMs and automation daily and having rebuilt marketing motions around them.
- Strong agency management experience, including getting output and knowing when to bring work in-house.
- Comfort operating as an individual contributor before scaling the team.
- Direct communication style, bringing bad news early with a plan.
- Experience with regulated buyers is a plus.
- Experience running or working closely with an SDR/BDR team is a plus.
Responsibilities
- Own the pipeline number, setting targets with the CRO, building the plan to achieve them, and reporting weekly on sourced pipeline, SQL conversion, and pipeline-to-close quality.
- Lead the BDR team, including outbound plays, targets, coaching, and ensuring quality handoff to sales.
- Manage agencies as an operator, providing clear briefs, setting SLAs, and holding them accountable for performance.
- Build and run demand programs across paid, content, SEO/GEO, events, and outbound, determining the optimal mix based on data.
- Integrate AI into departmental operations for content production, account research, intent scoring, campaign iteration, and reporting, building upon existing LLM-based scoring.
- Lead product marketing efforts, owning positioning against competitors and alternatives like in-house solutions or inaction.
- Oversee marketing's contribution to board reporting, including engaged accounts, SQLs, sourced and influenced pipeline, and cost per opportunity.
- Hire and grow the team based on data-driven justifications for each new role.
Benefits
- Competitive compensation and benefits
- Flexible work environment
- Opportunity to build and shape a premium support function with measurable customer impact
- Collaborative culture with close partnership across Support, Engineering, Product, and Customer Success
- Professional growth within a scaling SaaS organization
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
