Assistant Director, Communications

Georgia State University•Atlanta, GA

1d•Onsite

About The Position

The Assistant Director of Communications and Outreach plays a key strategic role in providing input to Financial Aid and Student Accounts for both undergraduate and graduate students. This individual will collaborate closely with Public Relations and Marketing Communications, as well as other campus stakeholders, to maintain consistency in messaging to students across various communication channels, including web/online, email, social media, and print formats. The position will also have oversight of the utilization of Salesforce, our customer relationship management (CRM) system, Data, Education and Marketing Cloud. These tools will be employed to effectively communicate critical steps and deadlines to students, with the goal of encouraging and assisting them through Student Financial Services processes.

Requirements

Bachelor's degree and three years of supervisory/management experience; or a combination of education and related experience.
Application, cover letter and resume are required for consideration.
Candidates will be asked to provide writing samples and a portfolio of work.
Finalists will need to provide names and contact information for three professional references.

Nice To Haves

A bachelor’s or master’s degree in marketing or communications
Experience in Financial Aid or Student Accounts
Supervisory experience
Higher education management experience
Marketing/Education/Data Cloud, Salesforce, Banner, and WordPress experience

Responsibilities

Provides strategic direction and oversight for all communication plans, including planning and implementation of strategic communications using the Marketing Cloud CRM system.
Write, edit, and publish content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns.
Provide project management and execution of communications programs, initiatives, and tactical plans.
Create and maintain a Student Financial Services communication and webinar calendar and communicate with stakeholders to verify requests and identify editorial resources.
Plan editorial content according to established goals and objectives.
Administer the Consumer Information regulations for federal and state financial aid programs administered by Student Financial Services to ensure compliance.
Maintains up to date with federal and state regulatory updates, impact reports, financial aid literature, training manuals, audit guides, institutional reports, professional publications.
Collaborates with campus stakeholders to identify and implement interventions that directly support enrollment, retention, and matriculation of students.
Work with the Scholarship Literacy Center, GSU Public Relations, Marketing, & Communication, Undergraduate and Graduate Admissions, GSU Chatbot, and others to manage and maintain email, text message, website, social media, and other student communications pertaining to Student Financial Services.
Develop outcomes and produce an evaluation of effectiveness for campaigns via analytics and report to all stakeholders as needed.
Keep up with industry best practices and maintain/enhance skill level by participating in professional development opportunities.
Identify both long-term and short-term priorities, projects, and timelines aligned with communication cycles.
Manage multiple concurrent communications projects of varying scope.
Coordinate financial literacy initiatives focused on responsible borrowing, loan repayment education, and early intervention for at-risk borrowers.
Utilize data analytics to support targeted outreach campaigns aimed at reducing delinquency and default rates.
Manage vendor relationships pertaining to communications.
Collaborate with the Technology and Research Team to create filters and mine data to communicate to students using the Marketing Cloud CRM.
Supervise, support, and mentor the Student Communication Team.
Develop and design a student worker communication team to assist with calling campaigns, chatbots, and outreach activities.
Supervise a Coordinator position.
Work with the Business Manager to manage the onboarding and training of new Student Financial Services Staff members.
Collaborate with the SFS Training Team to provide content for training materials used for onboarding and current staff continued education and professional development.